Direct Mail

Presented by Anup Tiwari www.fundraisingindia.org

Continues to acquire & retain donors well

Underlining

Post Script

Questioning

Address Labels visible from back

of envelope

• Envelope

• Letter

• Endorsement or Lift Letter

• Donation Coupon

• Premiums &Mission Premiums

• Business Reply Envelope

• Brochure

Writing a Fundraising Letter

Tell a story

Short Sentences

Pitch a small gap

Let’s try writing oneNow