Direct Mail Primer With Examples
29
Direct Mail Presented by Anup Tiwari www.fundraisingindia.o rg
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Transcript of Direct Mail Primer With Examples
Direct Mail
Presented by Anup Tiwari www.fundraisingindia.org
Continues to acquire & retain donors well
Underlining
Post Script
Questioning
Address Labels visible from back
of envelope
• Envelope
• Letter
• Endorsement or Lift Letter
• Donation Coupon
• Premiums &Mission Premiums
• Business Reply Envelope
• Brochure
Writing a Fundraising Letter
Tell a story
Short Sentences
Pitch a small gap
Let’s try writing oneNow
