Post on 11-Jun-2020
Lesson 1
Content and Community
Presented by:
Daniel Gilligan Course Educator
Diploma in Social Media Marketing - Part I
Lesson 1
Introduction
What is Social Media Marketing?
Content Creation
Building a Community
Mobile
Good & Bad
Summary
Course Interaction
Next Lesson
Q & A
About Us
• 4+ Years / 2012
• Largest LIVE Educator on the Planet
• 400,000+ new students per month
• Offices All Over the World
• 350+ full time employees
• 10+ languages
• EGBET
Course Agenda
Week 1: The fundamentals
Lesson 1 : Content & Community
Lesson 2 : Monetising Social Media
Lesson 3 : YouTube - (On-demand / Pre-recorded)
Week 2: Learning the platforms
Lesson 4 : Facebook
Lesson 5 : Twitter
Lesson 6 : LinkedIn - (On-demand / Pre-recorded)
Week 3: Analysing our efforts
Lesson 7 : Instagram
Lesson 8 : Data Driven Social Media *
Week 4: Bring it all together
Lesson 9 : Online Reputation Management *
Lesson 10 : Building a Strategy *
Webinar Interaction
• Any questions?
Our support team are here to help
• Chat box
Comment and ask us questions
• Bonus Q&A at the end of every lesson
Social Media
https://www.facebook.com/shawacademy https://twitter.com/shawacademy
Final Assignment
• Multiple Choice Questions
• Certificate - €9
• Diploma - €19
Congratulations
A Journey of a Thousand Miles Begins with a Single Step
- Lao Tzu
You have all taken your first step
We are with you every step of the way
Let’s Begin
What is Social Media Marketing?
What is Social Media Marketing?
Social media is a set of computer mediated tools that allow users to share or exchange
information, ideas, pictures, or videos in a viral community or network
Definition of Social Media
What is Marketing?
Why do we do It?
Market Research
ATL – vs – BTLAbove the line – Traditional
Below the line – Digital
Accountability!
Marketing 101
• Dynamic
• Growing
• Very important
Social Media Marketing is …
Putting our brand where the conversation already is
– Organic Content & Advertising
Ensuring that people have a good impression of our brand
– Reputation Management
Understanding our customer base
– Data Analytics
Social Media Marketing is …
• YouTube
The Platforms
What are the risks of Social Media Marketing?
Risks Within Social Media
• The conversation
• Customer Services
• Your reputation - ORM
• Losing leads
Risks Within Social Media
The Future of Social Media
Creating Content
Creating Content
Digital Content is information made available for consumption by a website or other electronic medium
- Dictionary.com
Definition of Digital Content
What was the last device you used to interact with social media?
What was the last thing you took a photograph of?
What did you do with the photo?
Question
Looking at Content
• Generate interest
• Capture leads / followers
• Inspire a conversion
• Generate R.O.I.
What our Content Does
• What is it?
• What we do with it?
• What should we do?
• What is our goal?
Social Content
Paid and Organic
• Visual
• Video
• Blogs
• Podcasts
Types of Content
FacebookPage Your Website
Facebook Friends’ Timeline
Twitter Feed
Alternative Content Site
Your ecommerce Platform
Friend’s Twitter FeedRetweet
Journey of a Piece of Content
Facebook Timeline
• Know your vertical
• Tailor your content
• Imagery is engaging
• What defines a conversion?
Creating Content
We need our content to stand out!
Creating Content
Building a Community
Community
• The industry you operate in
• Know what you are talking about
• Credibility
• Who do you take advice from?
• Hydraulic Press Channel
Know Your Vertical
• Opinions
• Our content
• Our products & services
• What are your favourite brands?
Social Communities
Why Build a Community
Brand Advocates!
“We all want to belong to a group and have a positive image of that group”
- Henri Tajfel
“When our group identity is threatened, we react, and attempt to mitigate or remove the threat”
- Fathali Moghaddam
Psychology and Communities
Social Media on Mobile Platforms
Social Media on Mobile
Source: Statista
Mobile & Social Media
• Multiple devices
• Mobile traffic
• The Internet of Things Means…• Always on
• Personalised
• Accountability
• Market Research
• Responsive design
Mobile & Social Media
Social Media Marketing –Good vs Bad
Good vs Bad
The Power of Social Media
Ice Bucket Challenge
The Good
The Bad
Summary
What is Social Media Marketing?
Content Creation
Building a Community
Mobile
Good & Bad
Congratulations, you have just laid the foundations
Tús Maith Leath na hOibreo Now we can start looking at platforms, and how we can monetise our efforts
o Attend all of the lessons live to ask Questions in real time and benefit the most
o We’re here to help, so contact us anytime!
Class Interaction
Class Interaction
Our New YouTube Channel
https://youtube.com/theshawacademy
Check out our channel and get involved!
Next Lesson
• The next session is “Learning to Monetise Social Media”
• Social Media & E-commerce
• Optimizing your content & channel
• Monetising Social Media
• Building a platform
• Attend all of the lessons LIVE and your knowledge will grow
• Shaw Academy Lifetime Membership Prize during Lesson 8
Q&A
• You will learn E-Commerce, Optimising your content and Pinterest
• Covering these topics will allow us to move into more application focused areas
• You will gain an understanding of how to monetise your Social Media
Next Lesson is:
socialmedia.marketing@shawacademy.com
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Learning to Monetise Social Media
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@ShawSocialDan