Lesson 7

Creating a Compelling Personality for your Blog

Presented by:

Gareth Redmond Course Educator

Diploma in Blogging & Content Marketing – Part I

Lesson 7

Opinions & Why They Matter

Generating Trust With Your Audience

What is Your Tone of Voice?

Engaging With Your Audience at Scale

Summary

Blog Review

Q & A

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Opinions & Why They Matter

Opinions & Why They Matter

Your readers want your opinion

Adding personality to your content can be hard, use your

own

Be brave – Have strong opinions

Opinions & Why They Matter

Opinions & Why They Matter

Opinions & Why They Matter

Opinions & Why They Matter

Opinions & Why They Matter

Opinions & Why They Matter

Become a source of information, entertainment or comfort

The more you share, the better!

Blogs outrank social networks for influence customers

Opinions & Why They Matter

Generating Trust With Your Audience

Generating Trust With Your Audience

Generating Trust With Your Audience

Takes time to develop & won’t

happen overnight

What is the purpose of your blog?

Don’t be afraid of naturally evolving!

Generating Trust With Your Audience

Generating Trust With Your Audience

“Pride yourself in your

individuality, that’s what

makes you who you are.”

Take your readers on a journey

We all love stories

Connect, engage and resonate

Generating Trust With Your Audience

What is Your Tone of Voice?

What is Your Tone of Voice?

What is Your Tone of Voice?

What is Your Tone of Voice?

What is Your Tone of Voice?

What is Your Tone of Voice?

The more personality, the better

Opinions start conversations

Broader subject choice

More specialised

Less freedom in terms of content

Requires extra care and attention

Business Focused BlogsPersonal Blogs

1

2

3

1

2

3

Beat the trends

Comment on conversations in your area regularly

Use your experience as inspiration

What is Your Tone of Voice?

What is Your Tone of Voice?

Engaging With Your Audience At Scale

Engaging With Your Audience At Scale

Why would someone want to listen to you?

Passion Expertise

Style Personality

Engaging With Your Audience At Scale

1) Listen to your readers2) Which Social Network

could send the most traffic?

Engaging With Your Audience At Scale

Use Social Sharing Tools

Engaging With Your Audience At Scale

Have a focus and structure!

Outline your issue/topic/opinion

Create a point of interest around said area

Offer a strong resolution/question/stance on it

Engaging With Your Audience At Scale

Blog Review

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