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Welcome to 2013

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Internal social networks

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Companies are starting to realise the benefit of employees using social media during work hours

Internal social networks

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Data porn

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Data has never been more abundant or cheaper, and now is the opportunity for marketers to harvest this

Data porn

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Digital health

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Digital has disrupted PR, marketing, publishing and customer services. Next to face this tsunami is healthcare

Digital health

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When businesses learnt to be good

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With disdain for corporate greed at an all-time high, now is the chance for social businesses to flourish

When business learnt to be good

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Smaller can be better

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No longer will the largest follower count be the most important social factor, as niche social networks explode

Smaller can be better

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Sentient world

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For years the Internet of Things has been discussed but in 2013, it will become a reality

Sentient world

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The rise of storytelling

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Social media is the perfect platform for storytelling, it’s time for brands to realise that and encourage fans to carry on that story

The rise of storytelling

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Unboxing the television

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TV is becoming less about the box in the corner and more about the content and experience it provides

Unboxing the television

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Selling’s from Marsengaging’s from Venus

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The future of community management relies on engagement and not selling

Selling’s from Mars, engaging’s from Venus

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The user experience of social

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Now that vast amounts of word-of-mouth content have been created, it’s time to unify the entire user experience of social

The user experience of social

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