Digital Trends Report 2013

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Welcome to 2013

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Internal social networks



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Companies are starting to realise the benefit of employees using social media during work hours

Internal social networks



http://www.digitaltrendsreport.com/internal-social-networks/


Data porn




Data has never been more abundant or cheaper, and now is the opportunity for marketers to harvest this

Data porn



http://www.digitaltrendsreport.com/data-porn/


Digital health




Digital has disrupted PR, marketing, publishing and customer services. Next to face this tsunami is healthcare

Digital health



http://www.digitaltrendsreport.com/digital-health/


When businesses learnt to be good




With disdain for corporate greed at an all-time high, now is the chance for social businesses to flourish

When business learnt to be good



http://www.digitaltrendsreport.com/when-businesses-learned-to-be-good/


Smaller can be better




No longer will the largest follower count be the most important social factor, as niche social networks explode

Smaller can be better



http://www.digitaltrendsreport.com/smaller-can-be-better/


Sentient world




For years the Internet of Things has been discussed but in 2013, it will become a reality

Sentient world



http://www.digitaltrendsreport.com/sentient-world/


The rise of storytelling




Social media is the perfect platform for storytelling, it’s time for brands to realise that and encourage fans to carry on that story

The rise of storytelling



http://www.digitaltrendsreport.com/the-rise-of-storytelling/


Unboxing the television




TV is becoming less about the box in the corner and more about the content and experience it provides

Unboxing the television



http://www.digitaltrendsreport.com/unboxing-the-television/


Selling’s from Marsengaging’s from Venus




The future of community management relies on engagement and not selling

Selling’s from Mars, engaging’s from Venus



http://www.digitaltrendsreport.com/sellings-from-mars-engagings-from-venus/


The user experience of social


Now that vast amounts of word-of-mouth content have been created, it’s time to unify the entire user experience of social

The user experience of social

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Digital Trends Report 2013

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Transcript of Digital Trends Report 2013