Social Media Orientation - Trend spotting for 2011

KINDLY SPONSORED BY: Channel 4

Social Media Week, London 2011 #smwldn

Tiffany St James

February 2011Tiffany St James: on Linked In, Facebook, Slideshare, Skype, Quora,

Twitter: @tiffanystjames

tiffany@stimulationltd.co.uk

The world has changed

Online universe sizeTotal est. global active

internet audience = 625m

(1.7bn online)

(1 in 13 of all humans)

Mobile internet usage

nearly 1/5th of users

17% now access internet

on the move

Why people use the internetSource: Global Web Index Oct 2010

Advertising has changed

Trust in communications

How we are now targeted

How are people using SoMe

Source: UM SoMe Wave 5

SoMe statistics

How big is Google?

6 pervasive trends on Google

Source: James Cashmore 24/08/10Head of Entertainment Google

Online communities map

Source: xkcd.com

Social media marketing spend

Source http://blog.hubspot.comJan 2011

UK social media stats

Source: http://www.clickymedia.co.uk

Facebook

• 500million+ active users• 50% logging on a day• Total of 700 billion minutes a month• 900 million objects interacted with• Av user: 80 community pages.• Av user: 90 pieces of content

The growth of mobile

• 5 million mobile subscribers 70% of the w pop• 85% of kids own a phone, 73% a book• Apple has sold almost 60 million iPhones• Google’s Android OS is growing at 886% y on y: Activating over 160,000 devices a day 60 devices in over 40 countries ... and at that rate, Android will over take Apple as

the leading smart phone OS in 2011

Source: http://www.digitalbuzzblog.com

General digital trends

• IP connected devices enable new entrants to deliver services to the TV ‘over the top’, providing the potential for genuine competition to incumbent players

• We have launched IPTV services directly to the consumer’s living room via technologically innovative deals with Sony and Samsung

• We are in negotiation to extend this approach to a range of other devices, including Project Canvas

• We are working hard to source quality content and plan for significant increased investment in content over the next 5 years

Entertainment to your living room

Entertainment to your iPhone

• 150K+ downloads• 1M+ visits

As of May 2010

19

Smart Mobs: Democracy in action?

bit.ly/gKArcx

nyti.ms/e5P1Ul

gawker.com/5733816/

Power to the lobby

Individuals vs Businesses

Social for good

What can we learn from WikiLeaks?

Hot digital trends 2011

Shopping

http://www.groupon.co.uk

http://www.goodtwo.com/

http://www.shopkick.com/

Hot digital trends 2011

Micropayments

http://www.kickstarter.com/

https://squareup.com/

Hot digital trends 2011

Social curation

http://www.quora.com/

http://www.postpost.com/

http://www.curated.by/

http://onetruefan.com/

http://www.badgeville.com/

https://www.path.com/

http://datasift.net/

http://picplz.com/

http://instagr.am/

Hot digital trends 2011

Travel and events

http://www.hipmunk.com

www.uber.com

http://twitter.com/tweetalondoncab

http://plancast.com/

Hot digital trends 2011

Business Support

https://indinero.com/

Nomadic Living

Thank you

Tiffany St James

tiffany@stimulationltd.co.uk

www.twitter.com/tiffanystjames

www.stimulationltd.co.uk