Transcript of Digital- trans- & crossmedia Storytelling. Storytelling Telling a story (narrative) – is a very...
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- Digital- trans- & crossmedia Storytelling
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- Storytelling Telling a story (narrative) is a very old
tradition Digital storytelling is about combining text, images,
sound, video and with other digital content Important is
authenticity Digital Storytelling: Theorie
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- De ontstaansgeschiedenis van Lego,
http://youtu.be/NdDU_BBJW9Y
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- Be Moved door Sony http://discover.store.sony.com/be-moved/
Campagne Aubade lingerie http://youtu.be/7E_ccK5uh6o
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- Crossmedia https://youtu.be/A4edHbXabPQ
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http://www.nytimes.com/projects/2012/snow-fall/#/?part=tunnel-creek
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- https://www.facebook.com/MarsCuriosity
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- Transmedia
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- http://bear71.nfb.ca/#/bear71
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- Fragmented story If the story is covered on different social
media platforms the story is fragmented There is no real beginning
or ending So use same tone of voice, images, house style Think
about the story you want to tell Digital Storytelling: Theorie
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- http://youtu.be/D-Yq2XtBVHc
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- Schorem Haarsnijder en Barbier All touch points of Schorem are
consistent. Online (website) and offline (shop) you feel the
atmosphere of the 50swebsite story, told consistent way Schorem is
a story, told in a consistent way Website:
www.schorembarbier.nlwww.schorembarbier.nl Facebook:
www.facebook.com/Schoremwww.facebook.com/Schorem Twitter:
twitter.com/Schorembarbiertwitter.com/Schorembarbier Deel 1 Wat is
visuele litteratuur Digital Storytelling: Theorie
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- Storytelling: strategy and tactics With storytelling you show
the identity of your brand/compagny/organisation This identity is
connected with the strategic direction you want to go The content
marketingmix (which content on which platform or channel) is the
tactical part Trans- & crossmedia Storytelling
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- Instagram/Vine storytelling Tell a visual story with photos Use
unique hashtags or brand-urls
http://www.socialmediatoday.com/content/top-4-examples-vine-
brand-storytelling-date
http://www.socialmediatoday.com/content/top-4-examples-vine-
brand-storytelling-date http://instagram.com/taylorguitars
Source:http://www.ignitesocialmedia.com/social-media-
examples/brands-success-examples-instagram/
http://www.ignitesocialmedia.com/social-media-
examples/brands-success-examples-instagram/ Go for interactivity
with the target group Sharing photos, contest More
info:http://www.socialmediaexaminer.com/instagram-for-
business-tips/ http://www.socialmediaexaminer.com/instagram-for-
business-tips/ Trans- & crossmedia Storytelling
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- Pinterest storytelling By the choice of images, the name of
boards, http://www.pinterest.com/katespadeny/
http://www.pinterest.com/katespadeny/ Combining with real events
http://www.pinterest.com/oscarprgirl/bridal/
http://www.pinterest.com/oscarprgirl/bridal/ Think in themes
http://www.pinterest.com/KLM/ http://www.pinterest.com/KLM/
Integrate a quiz http://www.pinterest.com/KLM/klm-travelquiz/
http://www.pinterest.com/KLM/klm-travelquiz/ Pin It To Win It
contests http://www.pinterest.com/huhot/grill-meal-contest/
http://www.pinterest.com/huhot/grill-meal-contest/ Trans- &
crossmedia Storytelling
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- Storify Deel 1 Wat is visuele litteratuur Cut, paste and link
with Storify (http://storify.com)http://storify.com Aggregate
information and tell a story using sociale media sources Tutorial:
5 Steps for Storytelling with Storify http://youtu.be/5JKo4Ll4Mng
http://youtu.be/ZR305mwfreY
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- Ad Interaction with augmented reality
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- Augmented reality with Layar Layar (www.layar.com)www.layar.com
Example: http://youtu.be/wi80g9WJvmw http://youtu.be/wi80g9WJvmw
Trans- & crossmedia Storytelling
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- Framing Framing tells a story from a certain perspective It is
done by the point of view of tehe camera, the tone of voice It
gives an extra dimention to your story Digital Storytelling:
Theorie
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- http://youtu.be/vKi4D_4Egl8 http://vimeo.com/53671575 Original
Story
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- Adapted Story
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