Investigative Report

Part 1 - Digital Technology

• If technology freezes then it has no future

• Digital media does not have to be the same media delivered digitally

• With creativity and imagination, it can be much, much more…

What makes digital media ubiquitous (it seems to

be present everywhere at once) and different from other types of media?

• Multimedia – Fully integrated

• Interactivity – Unique, Personalised, Localised information. Active consumers.

• Automation – Reduce work, Supplant humans

• Ethereal Quality – Not physical products

• All dependent on Networks

• 2.4 Billon People have Internet Access

• 34% of the Worlds Population

Outline the main forms of online media content relative to traditional types of media

Describe your vision of how the media world will be for most consumers five years from now.

Discuss audience behaviour, expectations, media industries, and the ways people will access media content.

How is digital technology used within the creative media industry?

Name at least 3 uses for 10 pieces of technology used in the creative media sector

How is digital technology used within the creative media industry?

Focus on the creative media sector that you work in.

Choose the two pieces of technology that you think are the most important.

Explain why you think this.

Investigative Report Describe the uses of digital technology within the Creative Media sector and the relationships this has created between industries in the sector. How is digital technology used within the sector? Explain this process. What types of business relationships have been developed as a result? What links have been made in order to make the use of digital technology possible?