Digital Public Affairs

Post on 14-Dec-2014

531 views 2 download

Tags:

description

Digital Public Affairs by Lucy Setian

Transcript of Digital Public Affairs

Digital Public Affairs

Hellobusiness developerI’m Lucy Setian

TCS Digital World offers a fine blend of expertise in the marketing technology field. This ranges from marketeers that are passionate about technology to techies who understand what marketeers want.

We have a core expert team in our Brussels office, but we have a wide network of partners that enables us to deliver the best possible solutions to meet your KPI’s.

We bring experience to the table, but challenged by young fresh talent. Innovative where we can, yet always to the point. Responsive to your demands, and proactive in feeding you with ideas.

The birthof Digital

Public Affairs

Your Challenges

• Get the attention of your audience • Engage your audience with your

content• Explain the content• Keep them focused until the last

line• Activate them to act after the

content consumption

Ideas that work

Give more by less

Infographics on Agriculture

CLIENT World Wildlife Fund

INDUSTRY Public Sector

TARGET AUDIENCE Members European Parliament

SERVICES Creative, Production, Management

DELIVERABLES Infographics

• The farmers are in crisis.• We have a lot of data to proof it.• Legislation has to change.• Ok, then you need an appealing story.• With compelling data.• To explain simply a complex issue.• We took care of it.

Don’t lose your focus

iMobility ChallengeCLIENT Fédération Internationale de

l’Automobile – Region 1

INDUSTRY Public sector

TARGET AUDIENCE Consumers, policy stakeholders

SERVICES Creative, Production, Management

DELIVERABLES Visual Brand Identity , Website, Mascotte, Print

WEBSITE www.imobilitychallenge.eu

• How to promote intelligent vehicles for efficient mobility to a wider audience?

• By bringing a human touch to a tech project.

• With iMo.• On line & off line.

Keep it comin’

‘Don’t Lose The 3’ campaignCLIENT Eucomed

INDUSTRY Trade association (Medical Devices)

TARGET AUDIENCE Members of European Parliament

SERVICES Consultancy, Creative, Production, Management

DELIVERABLES Campaign idea, visual identity, website in responsive design, email templates

WEBSITE www.dontlosethe3.eu

• Medical devices in Europe are approved on average 3 year sooner than in the rest of the world.

• It is about to change, maybe,..• How to convince members of the Euroean

Parliament to keep regulation as it is?• Focus on the USP.

In Review

• tell a compelling visual story • less text – more data-driven

approach• light design• Interactive and mobile• serious but fun• key words: icons, visuals, rich media• one at a time

Our Services

Analytical

Consultancy

Creative

Production

Integration

Consolidation

Management

Support

Thanks for watching