Example ReportWebsite & Social Media Traffic Report

August 2016

www.melissadivietri.com

Google Analytics - Website Traffic August 2016 Data

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Sessions: 2,588

Page views 3,865

Avg Session Duration: 1:33 minutes

Google Analytics Overview

Audience Demographic - Average Age 25-44

Audience Interests

Top 10States that landed

on the website.

Michigan is #1,

followed by Mass.,

Penn. and Illinois.

Top 10Cities in

Michigan that

landed on your

website.

Type of Visitor - New or Returning

Device Used To Access Website

Referral Traffic

Referral Where the website

traffic was referred

from:

Google AdWordsSearch terms - cost per click

on keywords.

Landing PagesPages that users landed on

when they first arrived to

the website.

Google Tag ManagerOutbound

Links

Outbound LinksTotal event tracking using Google Tag Manager: These are outbound links on the

website that are being clicked on to leave the website and go to that webpage listed

below:

Total Events =

Means the # of

Clicks

Google AdWordsSearch Engine Marketing advertisements that are listed on Google.

Google AdWords...Continued

Google BusinessPage

Social Media Insights

Google Business Page Searches

Google Business Page - Insights

Google Business Page - Customer Actions

FacebookInsights & Analytics

Facebook Insights

Facebook Audience Demographics

Facebook - Top PostAugust Top Post

on Facebook

TwitterScreenshot of Top Post

SummaryThe website referral traffic outlines that the top landing page was the Apprenticeship

webpage. I recommend generating additional content for weekly blog post distribution

which will increase visibility and add value for search results. Implement an email

marketing software that will collect email addresses to retarget users with the blog

distribution and opportunities in unionized construction.

Each of the social media channels had unique posts that would engage with the target

audience to drive actions to the website. I recommend increasing the advertising

budget to improve reach and increase following.

Thank YouRecommended follow up strategy call to

discuss these marketing programs:

● Social media advertising

● Blog writing

● New Google Ads

● Email marketing

www.melissadivietri.com

melissa.divietri@gmail.com