Digital Media Marketing Example Report
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Example Report Website & Social Media Traffic Report August 2016 www.melissadivietri.com
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Transcript of Digital Media Marketing Example Report
Example ReportWebsite & Social Media Traffic Report
August 2016
www.melissadivietri.com
Google Analytics - Website Traffic August 2016 Data
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Sessions: 2,588
Page views 3,865
Avg Session Duration: 1:33 minutes
Google Analytics Overview
Audience Demographic - Average Age 25-44
Audience Interests
Top 10States that landed
on the website.
Michigan is #1,
followed by Mass.,
Penn. and Illinois.
Top 10Cities in
Michigan that
landed on your
website.
Type of Visitor - New or Returning
Device Used To Access Website
Referral Traffic
Referral Where the website
traffic was referred
from:
Google AdWordsSearch terms - cost per click
on keywords.
Landing PagesPages that users landed on
when they first arrived to
the website.
Google Tag ManagerOutbound
Links
Outbound LinksTotal event tracking using Google Tag Manager: These are outbound links on the
website that are being clicked on to leave the website and go to that webpage listed
below:
Total Events =
Means the # of
Clicks
Google AdWordsSearch Engine Marketing advertisements that are listed on Google.
Google AdWords...Continued
Google BusinessPage
Social Media Insights
Google Business Page Searches
Google Business Page - Insights
Google Business Page - Customer Actions
FacebookInsights & Analytics
Facebook Insights
Facebook Audience Demographics
Facebook - Top PostAugust Top Post
on Facebook
TwitterScreenshot of Top Post
SummaryThe website referral traffic outlines that the top landing page was the Apprenticeship
webpage. I recommend generating additional content for weekly blog post distribution
which will increase visibility and add value for search results. Implement an email
marketing software that will collect email addresses to retarget users with the blog
distribution and opportunities in unionized construction.
Each of the social media channels had unique posts that would engage with the target
audience to drive actions to the website. I recommend increasing the advertising
budget to improve reach and increase following.
Thank YouRecommended follow up strategy call to
discuss these marketing programs:
● Social media advertising
● Blog writing
● New Google Ads
● Email marketing
www.melissadivietri.com
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