Post on 12-May-2015
description
Screen, Image & Sound Cluster
Digital Media & Innovation in the
West Midlands
SGI/TSB Presentation
1 May 2008
Cluster manager: David Furmage044 121 503 3397www.advantagewm.co.uk/working-with-us/business-clusters.aspx
davidfurmage@advantagewm.co.uk
West Midlands is a UK leader in digital media
Population 5.3 million9% of the UK population
Birmingham, 2nd City only to London
rich mix of communities with diverse cultural backgrounds
digital media … making a huge impact…
…personal, social & business life…
…culture, regeneration and economic policy……culture, regeneration and economic policy…
…education, industry, public sector, commerce……education, industry, public sector, commerce…
… we must ensure the region plays a major part
Screen, Image & Sound Cluster includes…high value, with growth…television animationradio digital imaging
Screen, Image & Sound Cluster includes…
real strength, high growth…games productionserious gamesinteractive mediafilmmusic
digital media innovation pillar
high value, with growth…television animationradio digital imaging
Screen, Image & Sound Cluster includes…
W I D E Rcreative & cultural industries
UK WIDE
7.3% of UK GVA
WEST MIDLANDS REGION
50,000+ digital250K+
real strength, high growth…games productionserious gamesinteractive mediafilmmusic
digital media innovation pillar
high value, with growth…television animationradio digital imaging
Regional Strengths in West Midlands…
Talent BIG time!faster growth
Talent BIG time!faster growth
20% UK Games Production
serious games international profile
BIRMINGHAMmajor digital hub for UK
geographically strong, convenient & lower costgeographically strong, convenient & lower cost
SGI, Warwick University, Birmingham University, Wolverhampton …
Recent Achievements…
£7m SGI &Serious Virtual
Worlds Conference
Recent Achievements…
£4m Film Fund‘Confetti’ first 15%
£7m SGI &Serious Virtual
Worlds Conference
£600K Developmentfilm, tv, digital
£5m Digital Mediacommercial, art, Ch4 Channel 4
national commissioning
hub for DM
Recent Achievements…
£4m Film Fund‘Confetti’ first 15%
£7m SGI &
Digital Event
Oct 2008
creative cities
50% inBirmingham
Creative Space, Hubs… Creative Space, Hubs…
Serious Virtual Worlds Conference
£600K Developmentfilm, tv, digital
£5m Digital Mediacommercial, art, Ch4 Channel 4
national commissioning
hub for 4IP
European Regions in top 5
Recent Achievements…
£4m Film Fund‘Confetti’ first 15%
£7m SGI &
Digital Event
Oct 2008
ITC £800K IDM poc, demo, champions
creative cities
50% inBirmingham
Creative Space, Hubs… Creative Space, Hubs…
Serious Virtual Worlds Conference
£600K Developmentfilm, tv, digital
£5m Digital Mediacommercial, art, Ch4 Channel 4
national commissioning
hub for 4IP
European Regions in top 5
1045 business assists 137 new businesses created 232 jobs created/safeguarded
40 people helped into jobs 218 people up-skilled 140 knowledge base collaborations
Others… games, music
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Digital Media … vertical and horizontal
aerospace automotive business professional government health military creative
strengthen clustercompanies
digital media as a horizontal enabler
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Digital Media … vertical and horizontal
aerospace automotive business professional government health military creative
strengthen clustercompanies
digital media as a horizontal enabler
Cluster targets high growth markets…
Digital Content for Entertainmentnew business models, new content types
Digital Lifestyleinnovating new forms of digital media
for citizens, tourists and business
Cluster targets high growth markets…
Digital Content for Entertainmentnew business models, new content types
Exploit Web 2.0 & Serious Gamesvirtual worlds, immersive education, mash-ups data simulation, new communities, use it, sell it!
Digital Lifestyleinnovating new forms of digital media
for citizens, tourists and business
Create New Marketsin digital media - with a sense of urgency
using 4IP, ICT, TSB, EuropeanVC, HE…
How Innovation Funding fits …
10 At Market
Com
merc
ial &
VC
TLR - Technology Readiness Levels
9 Final proving
5 Validation-real
2 Concept/application formulated
4 Validation-lab
1 Basic Principles
3 Proving concepts
6 Prototype demo-lab
8 Test and demo
7 Prototype demo-real
Univ
ers
ity
TSB
Clu
ster
Inn
ovati
on
How Innovation Funding fits …
10 At Market
Com
merc
ial &
VC
TLR - Technology Readiness Levels
9 Final proving
5 Validation-real
2 Concept/application formulated
4 Validation-lab
1 Basic Principles
3 Proving concepts
6 Prototype demo-lab
8 Test and demo
7 Prototype demo-real
Univ
ers
ity
TSB
Clu
ster
Inn
ovati
on
How Innovation Funding fits …
10 At Market
Com
merc
ial &
VC
TLR - Technology Readiness Levels
9 Final proving
5 Validation-real
2 Concept/application formulated
4 Validation-lab
1 Basic Principles
3 Proving concepts
6 Prototype demo-lab
7 Prototype demo-real
Univ
ers
ity
TSB
Clu
ster
Inn
ovati
on
IDM
, IT
C, C
ham
pio
nSu
pply
ch
ain
s, H
E lin
ks
Dig
ital M
edia
,C
hann
el 4 -
4IP
Fu
nd
Exp
loit
Web 2
.0
Seri
ous
Gam
es
8 Test and demo
How Innovation Funding fits …
10 At Market
Com
merc
ial &
VC
TLR - Technology Readiness Levels
9 Final proving
5 Validation-real
2 Concept/application formulated
4 Validation-lab
1 Basic Principles
3 Proving concepts
6 Prototype demo-lab
8 Test and demo
7 Prototype demo-real
Univ
ers
ity
TSB
Clu
ster
Inn
ovati
on
cluster projects, film, development
IDM
, IT
C, C
ham
pio
nSu
pply
ch
ain
s, H
E lin
ks
Dig
ital M
edia
,C
hann
el 4 -
4IP
Fu
nd
Exp
loit
Web 2
.0
Seri
ous
Gam
es
Strategic Actions … to build success
build supply chains build capacity
horizon scanbuild networks & KTN
encourage innovation
develop new markets
Strategic Actions … to build success
build supply chains build capacity
showcase talent
horizon scan
build HE & industry links
raise sector profile
improve data refine business link offer
build networks & KTN
encourage innovation
develop new markets
refine business link offer
Strategic Actions … to build success
build supply chains build capacity
showcase talent
horizon scan
build HE & industry links
raise sector profile
improve data
build networks & KTN
encourage innovation
develop new markets
Innovation Technology Council Access to Finance
Technology Strategy Board
Skillset
Business Link IndustryHEI’s
achieved through partnership
idea Journey from seed to product launch
Innovation needs to be built on solid foundations. We must get the basics right for businesses to grow... understanding…
…the journey
Competitive Advantage … solid foundations
idea Journey from seed to product launch
Innovation needs to be built on solid foundations. We must get the basics right for businesses to grow...
SME Journey from start-up to maturity and growth
Information journey to navigate the opportunities and the support
understanding…
…the journey
Competitive Advantage … solid foundations
In Summary… the focus is on…
high growth digital media
targeting high growth markets
developing funding streams
structured framework of support
expanding horizontal reach
In Summary… the focus is on…
high growth digital media
targeting high growth markets
thank you for listening
developing funding streams
structured framework of support
expanding horizontal reach
davidfurmage@advantagewm.co.uk
…the heart of digital media in the UK