In The MediaJuly – Sept 2018

COVERAGE TYPE Digital

R&I brew still making headlines

JULY 2018 Canadian Beer News

MADD Virgin Craft Brewed Lager (Hill Street Beverage) wins Bronze in 2018 U.S. Open Beer Championship for best non-alcoholic brew.

COVERAGE TYPE Digital

Funding for agri-food research equipment

JULY 2018: Erie Media, InsideNC

NC’s CFWI Innovation Centre receives a $1.6 million provincial-federal grant for beverage research equipment for new MarottaInnovation Complex.

COVERAGE TYPE Digital, Print

Ag magazine interviews NC’s Dr. Mike Duncan

AUGUST 2018: Country Guide

Dr. Mike Duncan, NSERC Industrial Research Chair for Colleges in Precision Agriculture and Environmental Studies, is interviewed about farm data and precision agriculture in Country Guide magazine.

COVERAGE TYPE Digital, PrintAUGUST 2018: Niagara This Week, St. Catharines Standard

During a Chamber of Commerce event, Science Minister Kirsty Duncan references the precision agriculture work of NC’s Dr. Mike Duncan when speaking of the importance of investing in research.

Minister cites merit of NC Ag research

COVERAGE TYPE Digital

Gov’t roundtable with NC women researchers

AUGUST 2018: InsideNC, ncInnovation

Science Minister Kirsty Duncan visited the NOTL campus for a discussion about research and innovation and women in science with members of the R&I team.

COVERAGE TYPE DigitalAUGUST 2018: Niagara Independent

R&I’s Agriculture & Environmental Technologies Innovation Centre is highlighted in a story about the economic impact of the agri-business on Niagara’s economy.

NC in story about agri-food industry

COVERAGE TYPE Digital, PrintSEPTEMBER 2018: InsideNC, ncInnovation

Researcher lands cover of regional magazineAndrew Nickel, research associate with the Agriculture & Environmental Technologies Innovation Centre, is the cover feature in Niagara Life Magazine.

COVERAGE TYPE DigitalSEPTEMBER 2018: InsideNC, ncInnovation

R&I team present at Parliament HillNC researchers with the Agriculture & Environmental Technologies Innovation Centre travel to Ottawa to provide expertise on farming and agri-food exports to Standing Committee on Agriculture and Agri-food.

2% 1% 1%

19%

3%

1%

73%

TIMELINE Cumulative January 2013 to March 2018

Earned mediaby the numbers

Websites 416

Television 12

Radio 8

Reports 7

Newspapers 108

Trade Publications 19

Other print 3

363 likes

SOCIAL MEDIA: Facebook

TIMELINE As of March 2018March7,881 people reached

February2,717 reached

January7,520 people reached

1,087 followers

January 37,800impressions

SOCIAL MEDIA: TwitterTIMELINE As of March 2018

February 99,000 impressions

March177,000 impressions

2,216 followers

SOCIAL MEDIA: LinkedIn

TIMELINE As of March 2018

January 13,505 impressions

February 32,278 impressions

March10,709 impressions

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