DIGITAL MARKETINGMOMENTUM

PRESENTED BY THESOCIETY OF DIGITAL AGENCIES

Storytelling for Emerging Media.Storytelling for Emerging Media.

exopolis

exopolis

The voice of interactive professionals with a mission to advance the industry

through best practices, education,and advocacy.

BEST STANDARDS& PRACTICES

EDUCATINGBRANDS

WORKINGWITH SCHOOLS

ADVOCACY

THEDIGITAL WAVE

DIGITALAGENCIES

STRATEGY

CREATIVE

CONTENT

TECHNOLOGY

‣ USER EXPERIENCE‣ ANALYTICS‣ BACK END TECHNOLOGY

‣ INNOVATIVE‣ ENGAGING‣ EFFORTLESS

SPEED OFCONSUMER ADOPTION

THE CENTEROF MODERN LIFE

WORLD INTERNET PENETRATION RATESBY GEOGRAPHIC REGIONS

NORTH AMERICA

OCEANIA / AUSTRALIA

EUROPE

LATIN AMERICA / CARIB.

MIDDLE EAST

ASIA

AFRICA

WORLD AVERAGE

0% 20% 40% 60% 80%

24.7%

6.7%

18.5%

23.7%

30.0%

50.1%

60.1%

73.9%

Source: Internet World Stats - www.internetworldstats.com/stats.html. Penetration Rates are based on world population of 6,767,805,208 and 1,668,870,408 estimated Internet users for June 30, 2009.

‣ DISCOVER‣ EXPLORE‣ SATISFY

‣ WHO THEY TRUST‣ WHO THEY LISTEN TO‣ WHO THEY TELL

DIGITAL ECOSYSTEM

SOCIAL

WEBSITESMOBILE

VIDEOAPPS

‣ TIME ‣ DISTANCE‣ KNOWLEDGE

THE CONSUMERIS IN CONTROL

ACCELERATEDSHIFT TO DIGITAL

Source: Forrester’s Interactive Advertising Models, 4/09 and 10/08 (US only)

INTERACTIVE MARKETING SPEND(USD MILLIONS)

US$0

US$15,000

US$30,000

US$45,000

US$60,000

2009 2010 2011 2012 2013 2014

SEARCH MARKETING DISPLAY ADVERTISING EMAIL MARKETINGSOCIAL MEDIA MOBILE MARKETING

Source: 7.09 Forrester Research, US Interactive Marketing Forecast, 2009 To 2014

60% OF MARKETERSWILL SHIFT MONEYFROM TRADITIONAL MEDIA

SHIFTHOW WILL YOU FUND INCREASES TO YOUR INTERACTIVE MARKETING BUDGET?

COMPARED TO LAST YEARARE YOU (OR YOUR CLIENTS) SHIFTING FUNDS FROM TRADITIONAL TO DIGITAL MEDIA?

Source: Society of Digital Agencies - 2009 Digital Marketing Outlook

DIGITAL ADVERTISING / MARKETING AGENCY

TRADITIONAL ADVERTISING AGENCY

VENDOR / DIGITAL INDUSTRY SERVICE PROVIDER

CORPORATE BRAND

FREELANCER / INDEPENDENT

0% 20% 40% 60% 80%

NO SHIFT IN % OF BUDGET FOR DIGITALDIGITAL INCREASING BY 1% TO 29%DIGITAL INCREASING BY 30% OR MORE

Source: Forrester Research, US Interactive Marketing Forecast, 2009 To 2014

‣ 40% DIRECT MAIL‣ 35% NEWSPAPERS‣ 28% MAGAZINES

LOOK OUT PRINTWHICH OF YOUR TRADITIONAL MARKETING BUDGETS WILL YOU DECREASE TO FUND INTERACTIVE MARKETING?

DIGITAL AT THE CENTER

DIGITAL

OUT-DOOR

PRINTTV

SOME BRANDSSTILL DENY REALITY

EFFORTLESS

ENGAGING

USEFUL

WHAT’S HAPPENINGIN THE U.S.

SOCIALNETWORKING

MOBILE

ADOBE OPENSCREEN PROJECT

NEXT GENERATION DOTCOMS

NEW UX &FUNCTIONALITY

TOP PRIORITY IN 200950% OF SURVEY RESPONDENTS CONSIDER DIGITAL INFRASTRUCTURE, WHICH INCLUDES WEBSITES AND ONLINE TOOLS, TO BE THEIR TOP PRIORITY.

Source: Society of Digital Agencies - 2009 Digital Marketing Outlook

TOP PRIORITY

DIGITAL INFRASTRUCTURE 51.5%

DIGITAL ADVERTISING 32.8%SEARCH OPTIMIZATION 32.5%

SOCIAL NETWORKING / APPLICATIONS 26.9%MOBILE 20.4%

BLOGGING INTEGRATION 17.4%BLOGGER OUTREACH 18.1%

VIRAL CAMPAIGNS 15.8%EMAIL MARKETING 16.5%

WIDGETS 7.7%

CASE-STUDIES

‣ SOCIAL‣ DATA-DRIVEN DASHBOARDS‣ INSTALLATION‣ BRANDING‣ MOBILE