Digital marketing for small charities

○ You can reach lots of people○ It can raise money○ It’s cheap!

Why digital marketing?

Today, we’ll cover:○ Your website○ Your email list○ Your social media

Introduction

The process

Map Tweak Push

Your website

“It doesn’t matter how many times I have to click, as long as each click is a mindless, unambiguous choice.” ― Steve Krug, Don't Make Me Think: A Common Sense Approach to Web Usability

Tips for your your website

● Add a big, obvious button to make it clear what you want visitors to do

● Have less information on the homepage

● Keep all copy short

Email marketing

○ Your email list is like gold dust○ Show your subscribers how you

help○ Think of small ways they can

help your charity - then ask them.

Tips for your your emails

● Add a big, obvious button to make it clear what you want visitors to do

● Add images (if your cause is visual) - text if not

● Send regular single issue emails with actions, not occasional newsletters

Social media

● Think of social media like being in a pub

● Tell, don’t sell● Build a

community

Facebook

Facebook

The process

Map Tweak Push

Further reading

○ <plug> www.charitychap.com/blog </plug>

○ blog.justgiving.com

○ Digital Marketing for Everyone - Eric Morrow

Questions?