Online Fundraising For Small Charities

ONLINE FUNDRAISING FOR SMALL CHARITIES

A social innovation

that uses the arts

to transform

teaching and learning

in Canada

YOU KNOW YOU WORK IN A SMALL SHOP WHEN…

123LEARNING OUTCOMES

GET YOUR FEET WET

WHERE IT ALL STARTED

WEB 1.0

WEBSITEDONATE BUTTONE-NEWSLETTER

UNIDIRECTIONAL

WEB 2.0

SOCIAL MIX

GOING SOCIAL = TWO WAY

RULE OF THIRDS

1/3WEBSITE

1/3ONE WAY

1/3WEBSITE +

1/3ONE WAY

1/3WEBSITE + 1/3

SOCIAL+

WHICH COMES FIRST?

WHEN YOU’RE IN A SMALL SHOP…Laura S. Quinn - A Pyramid of Online Communication Methods

Enlist people in spreading the word/creating the content

Search engine optimization and outreach to existing communities

Well thought out email strategy

At least a basic website presence

Effective and functional computers and networks

TAKE A POLL

CONNECTING

INSPIRED

WHY GO ONLINE

WHO IS ON THE LIST?

BUSINESS CASE?

OUR CAMPAIGN – THE PLAN

DON’T BE LATE TO THE PARTY

SEND 5 KIDS TO CAMP TEN OAKS

Cost per camper $600. Total cost $3,000.

PICK YOUR TOOLS

ONLINE DONATION OPTIONS

OUR CAMPAIGN - EXECUTION

EMAIL #1

Ten Oaks Project

Please distribute far and wide.

This summer, make the difference in the life of kids from LGBTQ families and LGBTQ youth when you help to send them to Camp Ten Oaks. We need 300 people to donate $10 each to send 5 kids to camp. At Camp Ten Oaks, kids spend the week focused on being kids. Camp is also a place where our campers can meet and identify with others who share their experiences. It's a place where they begin to build a community of their own. To ensure that all kids can have a camp experience, Camp Ten Oaks is offered on a pay-what-you-can fee. While it costs $600 for a camper to attend our one-week program, the majority of our parents or guardians are able to afford $75 - $150 per child. It is for this reason that we ask for your support to help make camp accessible to all. Your donation is an investment - in our kids, our families and our community. Create life impacting change with $10 today. Help us connect children and youth from LGBTQ families and LGBTQ youth and give them a summer experience they'll never forget. Donate Now!!!

About Ten Oaks Project

The Ten Oaks Project is a not-for-profit, charitable organization. Our mission is to engage and connect children and youth from LGBTQ (lesbian, gay, bisexual, trans, two-spirit, queer) communities through programs and activities rooted in play. We currently offer one program: Camp Ten Oaks.

Ten Oaks Project | 255 Montreal Road, Unit 205 | Ottawa, ON | K1L 6C4

613.321.2825 | [email protected] | www.tenoaksproject.org | www.camptenoaks.org

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Email Marketing by

Ten Oaks Project | 104 Ontario Street | Ottawa | K1K 1K9 | Canada

Change from $10 - Help us send 5 kids to Camp Ten Oaks

EMAIL #1

Ten Oaks Project

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Email Marketing by

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EMAIL #1

Ten Oaks Project

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Email Marketing by

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EMAIL #1

Ten Oaks Project

Forward email

Email Marketing by

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EMAIL #1

Ten Oaks Project

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Email Marketing by

EMAIL #1

Ten Oaks Project

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Email Marketing by

STRUCTURE OF AN EFFECTIVE EMAILDear <<First Name>>, Two paragraphs

http:// Link to action on website

Two paragraphs

http:// Link to same action on website

Two paragraphs

Closing

Signed, (name)

http:// Link to same action on website

EMAIL #2

Ten Oaks Project

UPDATE - Friday, June 20, 2008 As of 8:30 am this morning, we're 30% of the way to our fundraising goal! That's fantastic work for the fourth day of this campaign!!! Thanks to each and every one of you who've made a donation so far and have helped spread the word. But, we still need to ask for your help. We need to connect with 215 people who'd be willing to donate $10 each to help us send 5 kids to camp this summer. Do you know anyone who'd be willing to lend a hand? Please forward on this email on to your friends, family, colleagues and contacts. Post it on facebook. Post it on your blog. Tell people why Camp Ten Oaks matters and invite them to make a difference. Change from $10. Help us send 5 kids to Camp Ten Oaks this summer. This summer, make the difference in the life of kids from LGBTQ families and LGBTQ youth when you help to send them to Camp Ten Oaks. We need 300 people to donate $10 each to send 5 kids to camp. At Camp Ten Oaks, kids spend the week focused on being kids. Camp is also a place where our campers can meet and identify with others who share their experiences. It's a place where they begin to build a community of their own. To ensure that all kids can have a camp experience, Camp Ten Oaks is offered on a pay-what-you-can fee. While it costs $600 for a camper to attend our one-week program, the majority of our parents or guardians are able to afford $75 - $150 per child. It is for this reason that we ask for your support to help make camp accessible to all. Your donation is an investment - in our kids, our families and our community. Create life impacting change with $10 today. Help us connect children and youth from LGBTQ families and LGBTQ youth and give them a summer experience they'll never forget. Donate Now!!!

The Ten Oaks Project is a not-for-profit, charitable organization. Our mission is to engage and connect children and youth from LGBTQ (lesbian, gay, bisexual, trans, two-spirit, queer) communities through

We're 30% of the Way to Our Goal - Give $10 to Help Us Send 5 Kids to Camp Ten Oaks

EMAIL #2

Ten Oaks Project

UPDATE - Friday, June 20, 2008 As of 8:30 am this morning, we're 30% of the way to our fundraising goal! That's fantastic work for the fourth day of this campaign!!! Thanks to each and every one of you who've made a donation so far and have helped spread the word. But, we still need to ask for your help. We need to connect with 215 people who'd be willing to donate $10 each to help us send 5 kids to camp this summer. Do you know anyone who'd be willing to lend a hand? Please forward on this email on to your friends, family, colleagues and contacts. Post it on facebook. Post it on your blog. Tell people why Camp Ten Oaks matters and invite them to make a difference. Change from $10. Help us send 5 kids to Camp Ten Oaks this summer. This summer, make the difference in the life of kids from LGBTQ families and LGBTQ youth when you help to send them to Camp Ten Oaks. We need 300 people to donate $10 each to send 5 kids to camp. At Camp Ten Oaks, kids spend the week focused on being kids. Camp is also a place where our campers can meet and identify with others who share their experiences. It's a place where they begin to build a community of their own. To ensure that all kids can have a camp experience, Camp Ten Oaks is offered on a pay-what-you-can fee. While it costs $600 for a camper to attend our one-week program, the majority of our parents or guardians are able to afford $75 - $150 per child. It is for this reason that we ask for your support to help make camp accessible to all. Your donation is an investment - in our kids, our families and our community. Create life impacting change with $10 today. Help us connect children and youth from LGBTQ families and LGBTQ youth and give them a summer experience they'll never forget. Donate Now!!!

We're 30% of the Way to Our Goal - Give $10 to Help Us Send 5 Kids to Camp Ten Oaks

EMAIL #2We're 30% of the Way to Our Goal - Give $10 to Help Us Send 5 Kids to Camp Ten Oaks

EMAIL #3Only 2.5 More Kids to Go - Donate $10 to Help Us Send Kids to Camp Ten Oaks

Ten Oaks Project

UPDATE - Wednesday, June 25, 2008 Thanks to the generous support of all our donors, we've raised an amazing $1455 in the past week and a half. Check out the Pig-o-meter. All this means you're sending 2.5 kids to Camp Ten Oaks this summer! Kudos to all. That's fantastic! But we still need your help as there are another 2.5 kids who would love to have this experience. Our goal is to send 5 kids to camp by June 30. This means we have 6 more days to reach our goal! And, with your help we're sure we can do it. If you haven't yet donated $10, now is the time to do so. We need your help to reach this target. We also need your help to spread the word. Do you know anyone who'd be willing to lend a hand? Please forward on this email on to your friends, family, colleagues and contacts. Post it on facebook. Post it on your blog. Tell people why Camp Ten Oaks matters and invite them to make a difference. Change from $10. Help us send 5 kids to Camp Ten Oaks this summer. This summer, make the difference in the life of kids from LGBTQ families and LGBTQ youth when you help to send them to Camp Ten Oaks. We need 300 people to donate $10 each to send 5 kids to camp. At Camp Ten Oaks, kids spend the week focused on being kids. Camp is also a place where our campers can meet and identify with others who share their experiences. It's a place where they begin to build a community of their own. To ensure that all kids can have a camp experience, Camp Ten Oaks is offered on a pay-what-you-can fee. While it costs $600 for a camper to attend our one-week program, the majority of our parents or guardians are able to afford $75 - $150 per child. It is for this reason that we ask for your support to help make camp accessible to all. Your donation is an investment - in our kids, our families and our community. Create life impacting change with $10 today. Help us connect children and youth from LGBTQ families and LGBTQ youth and give them a summer experience they'll never forget. Donate Now!!!

Ten Oaks Project

EMAIL #4Last Chance to Create Change for 5 Kids - Donate $10 to Camp Ten Oaks Today

Ten Oaks Project

UPDATE - Monday, June 30, 2008 As of this morning, we've raised $2015 to send kids to Camp Ten Oaks this summer. Check out the Pig-o-meter. That's incredible! Thank you to everyone who has donated thus far and to those who have helped connect us to new supporters. We've come this far because of the generosity of 47 special donors. Today, we're entering the final 48 hours of the campaign. All we need to raise is $985 to ensure that we can make Camp Ten Oaks possible for 5 kids this summer. All we need to do is reach 98 people to donate $10 each. And, we're sure we can do it with your help. If you haven't yet donated $10, now is the time to do so. If you haven't yet encouraged others to give, please take this final chance. Forward this email on to your friends, family, colleagues and contacts. Post it on facebook. Post it on your blog. Tell people why Camp Ten Oaks matters and invite them to make a difference. Change from $10. Help us send 5 kids to Camp Ten Oaks this summer. This summer, make the difference in the life of kids from LGBTQ families and LGBTQ youth when you help to send them to Camp Ten Oaks. We need 300 people to donate $10 each to send 5 kids to camp. At Camp Ten Oaks, kids spend the week focused on being kids. Camp is also a place where our campers can meet and identify with others who share their experiences. It's a place where they begin to build a community of their own. To ensure that all kids can have a camp experience, Camp Ten Oaks is offered on a pay-what-you-can fee. While it costs $600 for a camper to attend our one-week program, the majority of our parents or guardians are able to afford $75 - $150 per child. It is for this reason that we ask for your support to help make camp accessible to all. Your donation is an investment - in our kids, our families and our community. Create life impacting change with $10 today. Help us connect children and youth from LGBTQ families and LGBTQ youth and give them a summer experience they'll never forget. Donate Now!!!

HOW DID WE DO?

$2,331average gift size $39

HOW DO OTHERS DO?

SURPRISES!

SIZE MATTERS. REALLY?

EXPLORE. AND BORROW.

JUST ENOUGH PLANNING

EMBRACE YOUR MISTAKES

INTEGRATED CAMPAIGNS

Holly Wagg

Twitter @[email protected]

www.artssmarts.cawww.tenoaksproject.org

Online Fundraising For Small Charities

Technology

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