Digital Integration Presentation by Paul McGarrity, Octave Online Communications

Post on 03-Dec-2014

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This presentation illustrates the transition from traditional marketing methods to digital integration explaining why this is necessary for success.

Transcript of Digital Integration Presentation by Paul McGarrity, Octave Online Communications

I. New World – Same Old Marketing?

Source: Brian Solis, 2009

2. New World – How to Succeed?

Be interesting …and go where the party is

The World Best Integrated Marketer……

What’s Hot..............

Why it Works…………

Mass Market Appeal ….. Always has worked, always

will

It’s Creative…… and it has to be!

It Complements How People Use Media!

EngagementSharing

Are about ………..

3. How to Integrate your marketing.

Your Customers...Review your Marketing!

Channels

Join in the conversation with people!

If you can’t be interesting ……be

useful

Customer Service ....

“Solution for businesses is to change business practicesto suit the new marketplace – not to try to adapt the oldbusiness models to new world.”

www.linkedin.com/in/paulmcgarrity

www.OctaveOC.com

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