Social Media Governance: Realising Opportunities and ...governance.ie/uploads/files/Paul McGarrity...
Transcript of Social Media Governance: Realising Opportunities and ...governance.ie/uploads/files/Paul McGarrity...
Social Media Governance:
Realising Opportunities and Mitigating Risks
Paul McGarrity Institute of Public Administration
Social Media Overview?OPPORTUNTIES AND CHALLENGES
Social Media Overview?Social Media Use in Ireland
However….
Social Media Overview?MAIN SOCIAL MEDIA RISKS
A Staff Member Saying Something
Like This:
Account Access and Governance
Account Hack
Doing Social Media Badly
Making Your Staff Terrified of Using
Social Media!
Social Media Overview?HOW TO MITIGATE SOCIAL MEDIA
RISKS
Fostering a Digital Culture in Your Organisation
Social Media Policy
Knowledge & Confidence
through Training & Development
Social Media Overview?Online Monitoring
Dealing with Negative
Comments
Emergencies
Reactive PR
Emergencies
Reactive PR
Context: Explore the opportunities + foster a digital culture
Planning: Create a bedrock for social media success inc. mitigating risk
Recap…..
Paul McGarrity