DIGITAL FUTURES: MUSEUM WEBSITES

@zakmensah / Head of DigitalMuseums Association Conference

Zak Mensah+44 (0)777 522 7272zak.mensah@bristol.gov.ukzakmensah.co.ukbristolmuseums.org.uk@zakmensah

What Makes the Perfect Museum Website?

(see notes section)

User needs

Digital Principles

1. Users at the heart2. Evaluation3. Digital services4. Build digital skills5. Experiment6. Collaboration (Partnerships)7. Sustainability8. Open practices

Designing for four screens

Listening

Content Strategy

...online, you don’t have a captive audience. You have a multi-tasking, distracted, read-to-leave-your-site-at-any-time audience who has very specific goals in mind.

If your content doesn’t meet those goals, and quickly, they will leave.

Content strategy plans for the creation, publication, and governance of

useful, usable content.

http://alistapart.com/article/thedisciplineofcontentstrategy

Basic Principles

● Good content is appropriate● Good content is useful● Good content is user-centred● Good content is clear● Good content is consistent● Good content is concise● Good content is supported

The Elements of Content Strategy by Erin Kissane

Measurement

Do these

1. User needs 2. Listening3. Improving our web literacies together