Digital futures museum websites at ma 2014
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DIGITAL FUTURES: MUSEUM WEBSITES
@zakmensah / Head of DigitalMuseums Association Conference
What Makes the Perfect Museum Website?
(see notes section)
1. Users at the heart2. Evaluation3. Digital services4. Build digital skills5. Experiment6. Collaboration (Partnerships)7. Sustainability8. Open practices
Designing for four screens
...online, you don’t have a captive audience. You have a multi-tasking, distracted, read-to-leave-your-site-at-any-time audience who has very specific goals in mind.
If your content doesn’t meet those goals, and quickly, they will leave.
Content strategy plans for the creation, publication, and governance of
useful, usable content.
● Good content is appropriate● Good content is useful● Good content is user-centred● Good content is clear● Good content is consistent● Good content is concise● Good content is supported
The Elements of Content Strategy by Erin Kissane
1. User needs 2. Listening3. Improving our web literacies together