Digital futures museum websites at ma 2014
-
Upload
zak-mensah -
Category
Technology
-
view
192 -
download
0
description
Transcript of Digital futures museum websites at ma 2014
DIGITAL FUTURES: MUSEUM WEBSITES
@zakmensah / Head of DigitalMuseums Association Conference
Zak Mensah+44 (0)777 522 7272zak.mensah@bristol.gov.ukzakmensah.co.ukbristolmuseums.org.uk@zakmensah
What Makes the Perfect Museum Website?
(see notes section)
User needs
Digital Principles
1. Users at the heart2. Evaluation3. Digital services4. Build digital skills5. Experiment6. Collaboration (Partnerships)7. Sustainability8. Open practices
Designing for four screens
Listening
Content Strategy
...online, you don’t have a captive audience. You have a multi-tasking, distracted, read-to-leave-your-site-at-any-time audience who has very specific goals in mind.
If your content doesn’t meet those goals, and quickly, they will leave.
Content strategy plans for the creation, publication, and governance of
useful, usable content.
http://alistapart.com/article/thedisciplineofcontentstrategy
Basic Principles
● Good content is appropriate● Good content is useful● Good content is user-centred● Good content is clear● Good content is consistent● Good content is concise● Good content is supported
The Elements of Content Strategy by Erin Kissane
Measurement
Do these
1. User needs 2. Listening3. Improving our web literacies together