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The Square of the Digital Content:

What content is best suited for each platform?

Andrea Boscaro – Partner The Vortex - @andrea_boscaro

Quality content?

Appropriate content

Listen, don’t ask

Facebook Audience Insights

Listen, don’t ask

Facebook Audience Insights

We are changed

Source: Edelman Trust Barometer, 2016 [link].

We are changed

Trust and Stories

Digital media

The Square of the Digital Content

Long/In-depth

Internet time

Short/Easy

How-to content

Grey zone

The Vortex from Wired Italia

Realtime

FAQs

Pinterest boards

SEO

How-to content

Tutorial videos

Structured data

Long/In-depth

Internet time

Short/Easy

How-to content

Social objects

Grey zone

Realtime

FAQs

Pinterest boards

SEO

FacebookBlogThe Vortex from Wired Italia

Social objects

Link

Start from the end

Animated gifs

Link

Google My Maps

Infographics

Animated Infographics

Link. Data gif maker [link]

Google Fusion Tables

Thi ngl i nk [ l i nk]

Enriched images

Immersive videos

Curated Lists

Long/In-depth

Internet time

Short/Easy

How-to content

Grey zone

Realtime

FAQs

Pinterest boards

SEO

FacebookBlog

Memes, cards

Twitter, Instagram

RTM Storytelling

The Vortex from Wired Italia

Social objects

Cards

Storytelling

Storytelling

Long/In-depth

Internet time

Short/Easy

How-to content

Grey zone

Realtime

FAQs

Pinterest boards

SEO

FacebookBlog

Memes, cards

Twitter, Instagram

RTM Storytelling

Long form Journalism

Mobile

The Vortex from Wired Italia

Social objects

Link

Long-form content

Link

Long-form content

Native advertising

Summing up

Q&A

Thank you for your attentionwww.thevortex.it

@andrea_boscaro