Digital ChangeTechnology that is changing our behaviour

30 June 2015 | #DigitisePS | @ormlondon

Peter Gough / Creative Partner & Founder, ORM

Digital Change

Gen

Y 1980-1995

Gen

Z 1996-present

Gen

X 1965-1979

Gen

BB 1945-1964

Spanning Generations

Gen

Y 1980-1995

Gen

Z 1996-present

Tech: TV Telephone

33% workforce

Gen

X 1965-1979

Gen

BB 1945-1964

Spanning Generations

Gen

Y 1980-1995

Gen

Z 1996-present

Tech: TV Telephone

33% workforce

Tech: PC Email/SMS

35% workforce

Gen

X 1965-1979

Gen

BB 1945-1964

Spanning Generations

Gen

Y 1980-1995

Gen

Z 1996-present

Tech: TV Telephone

33% workforce

Tech : PC Email/SMS

35% workforce

Tech: Smartphone SMS/Social

29% workforce

Gen

X 1965-1979

Gen

BB 1945-1964

Spanning Generations

Gen

Y 1980-1995

Gen

Z 1996-present

Spanning Generations

Tech: TV Telephone

33% workforce

Tech : PC Email/SMS

35% workforce

Tech: Smartphone SMS/Social

29% workforce

Everything Social/Handheld

Coming soon

Gen

X 1965-1979

Gen

BB 1945-1964

1970’sCray 1 Supercomputer: 160m FLOPS

1980’sCray 2 Supercomputer: 1.8bn FLOPS

1990’sApple iMac G3: 450m FLOPS

2000’sApple iPhone: 400m FLOPS

2015Samsung Galaxy 6: 30bn FLOPS

1975: Cray 1

1985: Cray 2

1999: Apple iMac G3

2007: iPhone 3

2015: iPhone 6

2015: Samsung G6

1975: Cray 1

1985: Cray 2

1999: Apple iMac G3

2007: iPhone 3

2015: iPhone 6

2015: Samsung G6

2015: Samsung G6

2015:Tianhe-2

2015: Samsung G6

2015:Tianhe-2

2015:Tianhe-2

2020: Expected

2015:Tianhe-2

2020: Expected

Supercomputers

“Let's jet out, we'll cruise at hyperspeed"

We are adopting faster

“Let's jet out, we'll cruise at hyperspeed"

We’re adopting faster and faster

“Let's jet out, we'll cruise at hyperspeed"

We’re adopting faster and faster

Sensors

Smartwatch

45

90

135

180

05:00 06:00 07:00 08:00 09:00 10:00 11:00 12:00 13:00 14:00

VR

Glass

Fashion

Otherables

What else?

What else?

“…I’ll be watching you”Meaningful Data + Machine Learning

“I get so emotional baby”Affective Computing = Emotions

1. Embrace change

1. Embrace change2. Be mobile first

1. Embrace change2. Be mobile first

3. Go Fast: Build, measure, learn

1. Embrace change2. Be mobile first

3. Go Fast: Build, measure, learn4. Great data = Meaningful CX

1. Embrace change2. Be mobile first

3. Go Fast: Build, measure, learn4. Great data = Meaningful CX

5. Get emotional :)

@ormlondon #DigitisePS

Peter Gough Creative Partner & Founder, ORM

@petergough peter.gough@ormlondon.com