Digital change - ORM
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Digital Change Technology that is changing our behaviour 30 June 2015 | #DigitisePS | @ormlondon Peter Gough / Creative Partner & Founder, ORM
Transcript of Digital change - ORM
Digital ChangeTechnology that is changing our behaviour
30 June 2015 | #DigitisePS | @ormlondon
Peter Gough / Creative Partner & Founder, ORM
Digital Change
Gen
Y 1980-1995
Gen
Z 1996-present
Gen
X 1965-1979
Gen
BB 1945-1964
Spanning Generations
Gen
Y 1980-1995
Gen
Z 1996-present
Tech: TV Telephone
33% workforce
Gen
X 1965-1979
Gen
BB 1945-1964
Spanning Generations
Gen
Y 1980-1995
Gen
Z 1996-present
Tech: TV Telephone
33% workforce
Tech: PC Email/SMS
35% workforce
Gen
X 1965-1979
Gen
BB 1945-1964
Spanning Generations
Gen
Y 1980-1995
Gen
Z 1996-present
Tech: TV Telephone
33% workforce
Tech : PC Email/SMS
35% workforce
Tech: Smartphone SMS/Social
29% workforce
Gen
X 1965-1979
Gen
BB 1945-1964
Spanning Generations
Gen
Y 1980-1995
Gen
Z 1996-present
Spanning Generations
Tech: TV Telephone
33% workforce
Tech : PC Email/SMS
35% workforce
Tech: Smartphone SMS/Social
29% workforce
Everything Social/Handheld
Coming soon
Gen
X 1965-1979
Gen
BB 1945-1964
1970’sCray 1 Supercomputer: 160m FLOPS
1980’sCray 2 Supercomputer: 1.8bn FLOPS
1990’sApple iMac G3: 450m FLOPS
2000’sApple iPhone: 400m FLOPS
2015Samsung Galaxy 6: 30bn FLOPS
1975: Cray 1
1985: Cray 2
1999: Apple iMac G3
2007: iPhone 3
2015: iPhone 6
2015: Samsung G6
1975: Cray 1
1985: Cray 2
1999: Apple iMac G3
2007: iPhone 3
2015: iPhone 6
2015: Samsung G6
2015: Samsung G6
2015:Tianhe-2
2015: Samsung G6
2015:Tianhe-2
2015:Tianhe-2
2020: Expected
2015:Tianhe-2
2020: Expected
Supercomputers
“Let's jet out, we'll cruise at hyperspeed"
We are adopting faster
“Let's jet out, we'll cruise at hyperspeed"
We’re adopting faster and faster
“Let's jet out, we'll cruise at hyperspeed"
We’re adopting faster and faster
Sensors
Smartwatch
45
90
135
180
05:00 06:00 07:00 08:00 09:00 10:00 11:00 12:00 13:00 14:00
VR
Glass
Fashion
Otherables
What else?
What else?
“…I’ll be watching you”Meaningful Data + Machine Learning
“I get so emotional baby”Affective Computing = Emotions
1. Embrace change
1. Embrace change2. Be mobile first
1. Embrace change2. Be mobile first
3. Go Fast: Build, measure, learn
1. Embrace change2. Be mobile first
3. Go Fast: Build, measure, learn4. Great data = Meaningful CX
1. Embrace change2. Be mobile first
3. Go Fast: Build, measure, learn4. Great data = Meaningful CX
5. Get emotional :)
