MakingBigThingsHappen

Everythingischanging.Whatyouaredoingisn’tworkinganymore.Thestakesarehigherthanever.

Whatdoesitreallytaketomakeadifferenceinthedigitalage?

TechnologyandtheInternet,andtheirroleinourlives,haschangedhowwecommunicate,getandshareinformation,themediaweconsume,andthereasonsweengagewitheachother‐onlineandof>line.Theeffectsofthesechangesarebeingfeltbyallofus,everyday,allthetime.

[3Things]

[240Seconds]

[Ideastorm]

[Must­Reads]

Thereisno‘rightway’toblogEverythingissocial:Whatpeoplearedoing,whyitmatters,andwhatyoushoulddoaboutit.

RelationshipsMatter:Why(andhow)youbuildmorethanabiglistofnames.

Sayanything:Howcontentdrivesactivityandwhatyoushouldbecreatingtodriveresults.

Getoffthecouch:Whenyouhaveanaudiencereadytotakeaction,whatshouldyouaskthemtodo.

[Social]

Listen

Learn

Participate

Adapt

Look for opportunities to offer information or action items where people are looking for them.

Don’t worry so much about collecting people like bottlecaps.

Worry about filling your niche and providing value where the people are.

Look for opportunities to meet potential community members offline to supplement your online relationship.

[Content]

Whatdopeoplewant(andrespondto)?

Timely,relevant,compellinginformation

Howdoyouknowwhattocreate?

DemographicPsychographicTechnographicBehavioral

Anythingcanbecome(good)content

Human…ize Personal…ize Local…izeOperational…ize Granular…ize Opportunity…ize

Some(Starter)Ideas100Days1Picture20Questions60Seconds50States

ReadThisDoThatTellHimAskHerSaywhat?

NewsBusinessSportsCultureWeather

[Relationships]

TheImportanceofConversation

OrWhyYouAreWastingYourTimeonSocialIfYou’reOnlyTalkingtoYourself

Find the Voice(s) for Your Org 1.  Identifyyoursocialcommunicationsspokespersons.

•  Leadership•  MediaSpokespersons•  BrandAmbassadors•  Volunteers• Writers,EditorialStaff

2.Uniquevoicemoreimportantthantitle.3.Socialstarsareinyourmidst.Find&enlistthem.

TrainFirst,ThenEmpower1.  EstablishGuidelines.

ForAARP:BeTransparent,BeResponsible,BeNon­Partisan,BeTrained,BeResponsive

2.Knowwhereyourorganization’scomfortzoneisandstayinthesweetspot.

3.Donotcommittosocialifyouarenotpreparedtoconnect,engage,respond,banter.

Havenofear.Ok,somehealthyfear.

•  Talktopeopleyouknow.•  Talktopeopleyouwanttoknow.•  Talktopeopleyoudon’tknowthataretalkingaboutthingsyoucareabout.

TalkBack:Media

TalkBack:Customer/MemberService

TalkBack:Community

[Activation]

Donors are great…

But what do you do when…

…your donors aren’t Rich Uncle Pennybags?

EVERYONE H

AS

DIFFERENT

TALE

NTS

check-in

submit an idea

review

rate

blog

bookmark

stumbleupon

twitter

website facebook

retweet

link

@ mention

embed

like it

share

vote

comment

buzz

tag

digg host an event

recruit give feedback

create

use it in a presentation

write

talk

76% of all givers are motivated by friends and family

Givers of money, time, shared links, tweets, ReTweets, reviews, votes, ratings, comments, blog posts…

Let go

Trust that they know the best way to communicate and motivate their network

Example: Atlas Corps

[IdeaStorm]

Scenario:Themedia(andeveryoneelse,onlineandof>line)istalkingaboutyourissue–butnotyourorganization.Challenge:Howdoyoudemonstrateyourcredibility,expandyourreach,andgethelpadvanceyourcause?

Thereisno‘rightway’toblogTools People

Content Activities

24Hours

7Days

30Days

100Days

365Days

[People]

Alison McQuade

amcquade@globalgiving.org www.facebook.com/globalgiving

@GlobalGiving @akmcquade

Tammy Gordon

tgordon@aarp.org www.facebook.com/AARP www.youtube.com/AARP

@AARP @floridagirlindc

Brian Reich

brian@littlemmedia.com www.thinkingaboutmedia.com www.facebook.com/BrianReich

@BrianReich

Wendy Harman

harmanw@usa.redcross.org www.facebook.com/redcross

http://blog.redcross.org/ @redcross @wharman