Post on 13-Jan-2015
description
Digital Business Management
PROJECT MADE BY..
SIDDHESHWAR BHAGUNDE
“You just can’t ask people what they want and then try to give it to them. By the time you
get it built, they’ll want something
else”- Steve jobs
Apple computers
What is digital business?
Marketing, buying, selling, delivering, servicing, and paying for products, services, and information across networks linking an enterprise and its prospects, customers, agents, suppliers, competitors and allies.
What is digital business management?
Involves the continuous optimization of an organization’s value proposition and value-chain positions through the adoption of digital technology and the use of the Internet , digital communications as the primary communications medium
DIGITAL BUSINESS MODELS
Business-to-Business (B2B)
• Electronic marketplace (e-marketplace) –
interactive business
communities providing a central market where multiple buyers and sellers can engage in e-business activities
B2C– delivery of products and services directly to individual consumers through the Internet.• Dell Computer• Expedia
Business-to-Consumer (B2C)
Consumer-to-Business (C2B)
• Indiamart.com is an example of a C2B e-business model
• The demand for C2B e-business will increase over the next few years due to customer’s desire for greater convenience and lower prices
C2C– market in which consumers market goods and services to each other through the Internet.• eBay• Zshops at Amazon.com
Consumer-to-Consumer (C2C)
CHANGING ASSUMPTIONS• Old: Long-range planning important
New: Adaptability important
• Old: Information systems record information about the workNew: Information systems do the work
• Old: People have stable jobs and careersNew: Work environments and job duties change rapidly. Country boundaries don’t matter.
HOW BUSINESS BENIFITS FROM DIGITAL BUSINESS MANAGEMENT?
[ Reduce administrative and operating costs
[ Reduce inventory costs
[ Reduce the cost of procurement
[ Improve customer service and satisfaction
[ Streamline procurement procedures
[ Increase communication efficiency and interaction with employees, vendors, customers and strategic partners
[ Increase revenues and profit margins
ADVANTAGES OF GOING DIGITAL FOR SMALL AND MEDIUN SIZED BUSINESS
1) Inexpensive source of information
2) Inexpensive way of advertising
3) Inexpensive way of conducting market research
4) Inexpensive way to build (or rent) a storefront
5) Lower transaction cost
6) Image and public recognition can be accumulated fast
7) Inexpensive way of providing catalogues
8) Inexpensive way to reach worldwide customers
Cont...
IMPROVEMENTS DUE TO DIGITALIZATION