Post on 19-Oct-2014
description
LESSONS ALONG THE OPEN ROAD
The story of n0tice or...
“How a hack day project became a product which grew up to be a platform”
Friday, 26 April 2013
WHAT AM I TRYING TO PROVE?
HYPOTHESIS:
1) Hack day projects can become real, but it’s not easy
2) Starting with commercial intent is a good thing
3) The Internet likes platforms that fuel participation
Friday, 26 April 2013
A Hack - “News Signals”
Funding - Reallocated budget for consultants to devs instead
Vision - Wrote a white paper on ‘Generative Media Networks’
RESOURCES TO WORK WITH
Friday, 26 April 2013
News International Twitter, Inc.Friday, 26 April 2013
Enablers• Purpose• Principles• Platforms
Users
Innovation Partners
StoriesData
Prod
ucts
Users, Partn
ers, Innovat
ion are
ingredients
of the sys
tem
Friday, 26 April 2013
PART 1: OPEN CREATION
Friday, 26 April 2013
THINGS THAT ARE EASY
GETTING A USER’S LOCATION
GETTING ITEMS WITHIN A RADIUS OF THAT LOCATION
POSTING/GETTING CONTENT FROM A DB
Friday, 26 April 2013
THINGS THAT ARE HARD
WORKING ON SOMETHING ON THE SIDE
INSPIRING PEOPLE (USERS, COLLABORATORS, AND BOSSES)
ALIGNING A VISION WITH FUNDING
Friday, 26 April 2013
Friday, 26 April 2013
“Take that, Craigslist! n0tice, The Guardian’s community message board, makes its public debut”
- Nieman Journalism Lab, Nov 2011
Friday, 26 April 2013
1) Hacks are not products.
It’s hard to finish whatyou startedsometimes.
20112009
Friday, 26 April 2013
PART 2: OPEN COLLABORATION
Friday, 26 April 2013
VISION + EXECUTION = ...LOWER DEPENDENCE ON LUCK?
WE HIT 10-30K QUICKLY
SOLID PARTICIPATION AND ENGAGEMENT
POSITIVE CUSTOMER FEEDBACK
BUT...
NO $
GROWTH HIT A WALL
Friday, 26 April 2013
REVISING THE PROPOSITION FOR A SINGLE PURPOSE - GROWTH
“n0tice is about waking up to your physical surroundings and doing something about it”
“What’s happening near you”
1. LOCAL ENGAGEMENT: What would you like to #Change or #Celebrate about #myhighstreet?
2. TOPICAL INTEREST: Tell us what you love about your cycling route, encourage others to #keepcycling through the winter
Friday, 26 April 2013
BACKED BY ELASTIC SEARCH
HIGH PERFORMANCE AND SCALABILITY ON EC2
TESTED FOR SECURITY
OAUTH 1.1
IMAGE PROCESSING
EXTERNALIZING OUR TOOLS
Friday, 26 April 2013
Friday, 26 April 2013
Friday, 26 April 2013
“Remember that pitch for a white label of n0tice?
We won it!...
...Can you build it in 6 weeks?”
- Happy Salesperson
Friday, 26 April 2013
Admitted we didn’t know how to grow it
Played to our strengths: Relationship with The Guardian, Being mobile-first, Our open position re: the Internet
Used marketing budget for SW development and Built new tools as a open services
Used the campaign to test new partner models... brainstormed with sales people a lot
Reached into #Hashtag-Land rather than drive everything through our products
Let the creative people be creative
SOME SMART THINGS WE DID
Friday, 26 April 2013
Friday, 26 April 2013
1) Hacks are not products.
It’s hard to finish whatyou startedsometimes.
201220112009
2)Commercialintention createspotential. Adjustas opportunity presents itself.
Friday, 26 April 2013
PART 3: OPEN MARKET
Friday, 26 April 2013
THE DOUBLE AGENDA
1. BUILD GUARDIANWITNESS
(On-Time, Under budget, high quality)
2. MAKE EVERYTHING LICENSEABLE
Friday, 26 April 2013
Friday, 26 April 2013
#3 FREE NEWS APP WITHIN A WEEK OF LAUNCH
Friday, 26 April 2013
N0TICE TEAM
GDN DEV/
PRODUCT
GDN SALES
GDN EDITORS
CLIENT AGENCY
Friday, 26 April 2013
N0TICE TEAM
IPHONE APP
ANDROID APPWEB SITE
TOOLS
Friday, 26 April 2013
Friday, 26 April 2013
Friday, 26 April 2013
Friday, 26 April 2013
“Hey, let’s use the sponsor’s logo in the pull-to-refresh.”
“Yeah, it’s perfect for that.”
“Uh, I don’t think they want to be associated with waiting for things to come
down the network.”
Friday, 26 April 2013
GUARDIANWITNESS
• API• Elastic Search• S3 and EC2• Cacheing and
load balancing• Geo Services• OAuth
Friday, 26 April 2013
GUARDIANWITNESS
GDN USER REG
• API• Elastic Search• S3 and EC2• Cacheing and
load balancing• Geo Services• OAuth• Image processor• Video transcoder,
Virus scanner• Post to YouTube• Mod workflow• Media verify
GDN CMS
Friday, 26 April 2013
WORKFLOW
FILTER, BROWSE AND SEARCH
PREVIEW/EDIT POSTS
COLLABORATIVE MODERATION NOTES
USER FLAGS
AUDIT TRAIL
LOCATION DATA
EXIF DATA
MORE TOOLS TO LICENSE
Friday, 26 April 2013
Friday, 26 April 2013
2013
1) Hacks are not products.
It’s hard to finish whatyou startedsometimes.
201220112009
2)Commercialintention createspotential. Adjustas opportunity presents itself.
3)Network nodescan fuel the core
which createsvalue for othernodes across the platform.
Friday, 26 April 2013
(Babs Rangaiah)
Friday, 26 April 2013