04/10/20231

Metrics to Show Your CEORuth Burr

Senior SEO

Moz.com

@ruthburr

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This is Not What We’re Doing.

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So Why Are We Doing it Here?

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Google + Brands = BFF

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Google Users + Brands = BFF

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So Let’s Build a Brand!

…or start a band.@ruthburr

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Sessions, Not Searches

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Campaigns, Not Channels

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9 @ruthburr

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OK But How Did It Go?

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Google Analytics Assisted Conversions

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To Infinity, and Beyond Conversions

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Speak Your CEO’s Language

Starring CEO Dog

@ruthburr

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“I Built a PR9 Link”

@ruthburr

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“I Got a Mention in the Media that Drove Traffic and Sales”

@ruthburr

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“I Grew Our Twitter Followers by 15%”

@ruthburr

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“We’ve Increased Reach and Engagement by 20%”

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“Our Competitors Have More Linking C-Blocks Than We Do”

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“Our Competitor’s Brand Gets Mentioned Way More Often Than Ours Does”

@ruthburr

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“Maybe It Was All Branded Search?”

@ruthburr

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SO?

@ruthburr

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Thanks Everybody!