Thursday, March 27, 2010

Developing Your Organization’s Social Media PolicyDave Fleet

© 2001, iUniverse, Inc. All Rights Reserved

• Introduction

• Getting started

• Internal and external policy considerations

• Processes

• Q&A

Developing Your Organization’s Social Media Policy

2

Our

age

nda

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© 2001, iUniverse, Inc. All Rights Reserved

© 2001, iUniverse, Inc. All Rights Reserved

© 2001, iUniverse, Inc. All Rights Reserved

© 2001, iUniverse, Inc. All Rights Reserved

© 2001, iUniverse, Inc. All Rights Reserved

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© 2001, iUniverse, Inc. All Rights Reserved

© 2001, iUniverse, Inc. All Rights Reserved

10 General Policy Tips

1. Strategy and objectives first2. Pick your audience3. Leverage other organizational policies4. Collaborate5. Be tool-agnostic6. Focus on the “CAN”7. Include practical points8. Use plain-language9. Don’t reinvent the wheel10. Communicate them!

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© 2001, iUniverse, Inc. All Rights Reservedhttp://www.flickr.com/photos/damiel/178236747/

© 2001, iUniverse, Inc. All Rights Reserved

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© 2001, iUniverse, Inc. All Rights Reserved

Blogging policy

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External Policies

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Source: http://www.respectresearchgroup.org

© 2001, iUniverse, Inc. All Rights Reserved

Is the post positive or balanced?

TROLLS

Is the person dedicated to

degrading others?

RAGER

Is the posting a rant, rage, joke

or satirical?

MISGUIDED

Are there erroneous facts?

UNHAPPY CUSTOMER

Is the posting a result of a

negative experience?

MONITOR ONLY

Avoid responding to

specific posts; monitor

and flag internally

FIX THE FACTS

Do you wish to respond

with factual information?

CONCURRENCE

A factual and well cited post,

which may agree or disagree

with you yet is not factually

erroneous, a rant or rage,

bashing or negative in nature.

You can concur with the post,

let stand or provide a positive

review.

Do you want to respond?

LET STAND

Let the post stand –

no response

RESPONSE CONSIDERATIONS

RESTORATION

Do you wish to rectify the

situation reasonably?

Transparency Cite sources Timeliness Tone Influence

Yes

Yes

Yes

Yes

Yes

No

No

No

No

Yes

Yes

No

Adapted from Air Force Web Posting Response Assessment

Transparency

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Questions

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Contact

delicious.com/davefleet/policies

• linkedin.com/in/davefleet

• fleet@thornleyfallis.com

• davefleet.com

• @davefleet