Develop Your Leadership Brand

Post on 18-Dec-2014

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Your brand as a leader needs to change over time as the value you deliver to your constituents changes. This requires understanding why you are a leader, what your strengths are, and developing them to deliver the needed value.

Transcript of Develop Your Leadership Brand

Developing Your Leadership

Brand

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?BrandBrandBrandBrandBrandBrandBrand

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Strengths Behaviors Perceived Value

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Abraham Lincoln

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Jack Welch

CNBC

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Richard Branson

PHIL MCCARTEN / REUTERS

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Tony Hsieh

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To bring people together for a common purpose or goal

To be a driving force to improve the organization

To work with others to fulfill their potential

Not sure

Poll | Why are you a leader?

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2

3

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Your Leadership Brand

Inspire…

Be Genuine…

Deliver…

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Leadership | Values

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Value CompetenciesWork through Others

• Communication• Delegation• Accountability

Value Competencies

• Manage through Managers

• Strategy

• Coaching / Development• Crucial Conversations• Difficult Decisions

Value CompetenciesOverall Business Strategy

• Vision• Strategic / Financial Decisions• Operating Mechanisms• Reflect / Analyze-------------------------------------• External Relationship

Leadership | Values Progression

Business Manager (President/CEO)

Managing Managers

Managing Individuals

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Defining Your Leadership Brand

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What does leadership mean to you?

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What are your strengths?

StrategicInnovative

IntegratorDecisiveInfluentialInspiring

Developer Coach

Adaptable

Learner

ResourcefulSupportiveCollaborative

CommunicatorPlanner Courageous

Driven

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What are your potential derailers?

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What are your values today?

What do they need to be based on leadership level model?

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What are your blind spots?

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(1) open/free (2) blind

(3) hidden (4) unknown

Johari | Window Model

unknown by selfknown by self

unknown by others

known by others

(ask)

(tell)self-disclosure/exposure shared

discov-ery

self-

disc

over

y

others’ observation

feed

back

sol

icita

tion

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100-75%

74-50%

49-25%

24-0%

Poll | How clear are you on what your strengths are?

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2

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Current | Future

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What gaps need to be filled for future success?

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What is your plan to fill the gaps?

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What resources will you need?

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How will you measure progress?

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Your Brand | Company Brand

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Resources | Books & Articles

Leadership Brand: Developing Customer-Focused Leaders to Drive Performance and Build Lasting Value | Dave Ulrich and Norm Smallwood (2007)

Strengths Finder 2.0 | Tom Rath (2007)

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Resources | Assessments

Strengths Finder

Hogan Leadership Assessment

360 Assessments

Johari Window

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Beth Miller

beth.miller@executive-velocity.com

404.451.3726