Your Leadership Brand
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Your Leadership Brand: What Image Do You Present to Others? NCLA October 6, 2011 Kathy Schaftlein Center for Creative Leadership
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Your Leadership Brand
Transcript of Your Leadership Brand
Your Leadership Brand: What Image Do You Present to
Others?NCLA
October 6, 2011
Kathy Schaftlein Center for Creative Leadership
Your Leadership Brand
What is it?
Your Leadership Brand ImagePick an image that represents your current
work situation or where you are in your career.
Image portrays something about how you see yourself professionally as well as how you think others would see you.
Your Leadership Brand ImageShare with a partner why you chose the
image.What does the image “say” about you?Partner shares what they see in the image.
Your Leadership Brand Image
How does what you see in the image connect with what you’re doing and how you’re connecting with others when doing your best work?
Select three words that would be your brand tagline
Employment Life Cycle
Entry/New hire
In Role(s)
Exit
Selection Criteria
Key competencies/skills for the role Fit with the company culture and group
What is the first impression you present to an employer?
Candidate “Brand Presence”
Resume
Interviews
Background checks
What is the purpose of a Resume?
ResumesClear and concise
Check format if submitting online
Accomplishments/results
Relevant to the job for which you are applying
Accurate updated information
Spell check please!
InterviewsScheduling – voicemail message & email address
Appearance or phone presence
Demonstrate you did your homework
What is your goal in obtaining this role?
Show interest in the organization and the role
Turn off your cell, bring a pen, make eye contact
Post interview follow-up
Background ChecksWill your past behavior haunt you?
References – what would they say?
Former employers
Online presence - Does it help or hinder you? Facebook/Twitter LinkedIn Six degrees of separation
Your Leadership Brand On the Job
Describe a colleague you valued the most. Who would you always say you wanted to work with?
If you manage – describe the employee you valued the most and why.
Your Leadership Brand On the Job
Performance
Approach to the work
Relationships
Reviews
Keys for SuccessBuilding and maintaining relationshipsManaging ChangeProblem solving – solution seekerDemonstrating initiativeAccountability/dependabilityLearning agilityInnovation/creativityMultiple roles/tasks
Moving aheadKnow your career goals Take on more responsibilityNetwork-outside & inside your org.Informational interviewsAct and look the part for the next roleBuild your professional reputation
Leaving/exit strategy
What legacy do you want to leave?
Current employers = future references
Leave a positive lasting impression.
Mary Schwartz
CCL Senior Librarian 1993-2011
