DIGITAL FRONT DOOR

KAREN BOYD Communications Director City of Oakland !!FRANCES BERRIMAN Senior Designer Code for America

City websites

Initial research• Re-design cycles of 3 - 5 years • Farmed out to consultants • Not action driven • More like brochures than tools • Broken information architectures • Side work for staff, not central

Redesign the redesign

picture of oakland city hall

Digital Front Door

The approach1. Data-driven 2. Quick, actionable, immediately

relevant 3. Decentralized

1. Data-driven : Data dashboard

1. Data-driven : Web Analytics Club

1. Data-driven : User research

• Staff interviews • City survey

2. Quick, actionable, immediately relevant : alpha.oakland.gov

3. Decentralized : Diffusing innovation through the organization

Modeling a new path for cities

More fun Make it last

No finish line