Designing the unknownA story of people, process, culture, and products

Bogdan Stanciu@bog_dan

IA KonferenzBerlin, May 3rd, 2013

People > Process > Culture > Products

The products

The solutions

Talent Management

Acquire

Apply

Hire

OnboardManage

Performance

Offboard

Train

Promote

Write up

Unempl.

Interview

E-Verify

Tax credits

Screen

Schedule

Background check

Do not rehire

The culture

The people

Tom IllmenseeUX director

Chip Trout VD manager

Archie Miller IxD manager

Chris BrownIxD

Ste Grainer IxD

Chris EklundIxD

Bridget Walsh VD

Shannon Sady VD

Bogdan StanciuIA

5x

The teams

Core Balanced

The process

If you can't describe what you are doing as a process, you don't know what you're doing.

William Edwards Deming

The methodology

Waterfall Agile

Waterfall Agile picture by Bruce Kenny © 2009

Lean

What I learned

Lack of consistent frameworks.

Inconsistent processes.

Unbalanced teams.

The misconceptions

Speed over quality.

No process.

No documentation.

Delivery over discovery.

The barriers

Some resistance to change.

Lack of consensus across and within product teams.

Incomplete understanding of UX.

You don’t create a culture. Culture happens. It’s the by-product of consistent behavior.

Jason Fried

What we wanted

Consistent design process.

Dialog between people and teams.

Better quality in our work.

You rarely improve an organization as a whole by improving the performance of one of its parts.Russell Ackoff

Designers don’t design anything. Organizations design everything.

Austin Govella

Lean framework

1:1 Interviews

Critique

Card sort

UX process

Art resides in the quality of doing; process is not magic.

Charles Eames

TestThinkMonday

Personas

Charter

Scenarios

MakeTuesday

Sketches

Design studio

IA

Prototyping

Copy

CheckWednesday

Research planning

Session facilitation

Qualitative

analysis

Think / MakeThursday

Scenarios

Revise prototypes

Visual design

CheckFriday

Research

planning

Session

facilitation

Analysis

Critique

Designe

r

PM

Engineer

Core Team process

Ideas

Discovery Design Delivery

Products

Experimentsbacklog

Productbacklog

Opportunitybacklog

Practice

Practice

Practice

Designer > Team > VP > CEO

Promote

What you can do

Interview your team.

Map individual processes and critique them.

Unify the findings and test the results.

Share with your organization.

Who can do it

Anyone.

Teams of one.

In-house teams.

Agencies with their clients.

Why do it?

Because you owe it to yourself and to the people who work with you.

Because you want to know where you stand.

Because you want to be prepared for the future.

People > Process > Culture > ProductsChange agents

Ignitedialog

Lead withvision

Refine quality

Thanks to

Jan Jursa T-systems

Jim Kalbach Citrix Online

Stephen Köver IA Konferenz

Andreas Lange Mediaworx

Wolf Noeding InterComponentWare

Lutz Schmitt Nexum

Thank you!bog_dan

Credits

Cover photo http://www.blogcdn.com/media/2010/03/kids-workshop-590ks031810.jpg

Snagajob office photos by Baskervillehttp://baskervill.com/portfolio/divisions-corporate-office/item/446-snag-a-job#.UYO4XIKTm6Y

Snagajob website design by Chip Trout and Bridget Walsh

Solutions flow by James Barett

Waterfall Agile picture by Bruce Kenny © 2009

Prototype photos by Tom Illmensee

Story map and personas by Archie Miller and Nick Jester