Post on 27-Jan-2015
description
designing the new enterprise
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5. Data Science DayBerlin
Milan GuentherPartner, eda.cParis
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© 2010 eda.c. all rights reserved
navigation in a multidi-mensional data space
tangible business intelligence
seamless interaction with decisional data
for sap research walldorf
milan guenther
2008
sap is the largest software company in europe and the third largest in the world. the company provides business software and solutions.
tbi, a project for sap research, is a pioneering user experience design project, enabling the user to easily interact with business intelligence ap-plications and to explore multi-dimensional data spaces.
the system is a tangible interface that relies on direct interaction with physical objects instead of common user interface peripherics.
it enables people that are not or only partially served by todays business intelligence and analyt-ics tools to directly enter complex queries, perform
drill-down into the detailed numbers
simulations, and explore the data. tbi was designed in a user-centred approach, working closely together with business intelli-gence professionals and prospective users.
using extensive prototyping from simulations using simple paper/wooden dummies to a high fidelity prototype, the concept was elaborated iteratively.
the result is a vision on tomorrow‘s data-driven collaborative intelligence tools.
© 2010 eda.c. all rights reserved
support of collaborative decision-making
selecting candidates to view together from a tablet device
© 2010 eda.c. all rights reserved
progress of the driving behaviour
overview of activated challenges
© 2010 eda.c. all rights reserved
vw bluetrack
mobile assistence system for sustainable driving
for volkswagenwolfsburg
dennis middeke
2009
volkswagen vehicles collect a lot of data about driving behaviour and the condition of the vehicle. besides the common display of the fuel consump-tion, values like tyre pressure or the condition of the driving surface can be analysed.
bluetrack is a mobile platform where volkswagen drivers analyse their driving data. hints on energy saving and good driving styles help them to im-prove their fuel economy. exchange of information and group challenges with other members of the bluetrack community give an additional incentive to improve individual driving behaviour.
analysis display
smartphone used as monitor in the cabin
virtual scenarios show the drivers the results of their fuel savings and the results of additional measures can be calculated.
thus bluetrack does not only promote an environ-mental friendly driving behaviour, but also com-municate green technologies and strenghen the brand image of a sustainable company.
We are a Strategic Design Consultancy.
We are working at the intersection of organisational identity, architecture and experience. We combine a design-led approach with a business mindset and technical expertise to create and retain enterprise-people relationships for our clients.
© 2010 eda.c. all rights reserved
progress of the driving behaviour
overview of activated challenges
about eda.c- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
the newenterprise
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02design challenges - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
03enterprise design
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01data,unleashed
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trends- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
our client us
?
BIG DATA
big data gone wrong- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
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trends- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
our client us
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big mobile service data on-demand agile cloud byod always on social business apps!
everything, everywhere, all the time- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
Do this:hirefiremergesellbuyexpandconsolidatequit
smart enterprise- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
cupcakes- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
“your call is important to us”- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
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corporate behaviour
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# Transactions
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# Transactions
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02design challenges
service designcontent strategycommunication designuser experience designmobile interaction designinformation architectureinterior architecture
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design can help!
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limited design - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
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design & innovation
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02enterprisedesign
Organisation
Enterprise
Suppliers Customers
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Investors
SalesChannels
design in the enterprise
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Organisation
Enterprise
Suppliers Customers
Partners
Investors
SalesChannels
marketdistantmassmobilesiloedgreedyanalyticalcontrolled
customerclosepersonalcontextualholisticsensitiveexperientialnetworked
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the new enterprise
enterprise design framework
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BIG
PIC
TU
RE
identity
actors
business
communication
signs
architecture
touchpoints
people
information
things
experience
services
function
interaction
places
organization
content
structure
operation technology
AN
AT
OM
YF
RA
ME
SD
ES
IGN
SP
AC
ER
EN
DE
RIN
G
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the process
1
Prepare
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Discover
3
Define
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Ideate
Small iteration
Big iteration
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Validate
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Implement
7
Deliver
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the actual process
Based on The Squiggle by David Newman from Central and the Double Diamond Model by the UK Design Council.
1
Prepare
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Discover
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Define
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Ideate
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Validate
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Implement
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Deliver
Divergent ModelsAbstract > DetailedUnderstand & Explore
Convergent ModelsDetailed > AbstractThink & Define
Divergent ModelsAbstract > DetailedMake & Create
Convergent ModelsDetailed > AbstractShow & Tell
Small iteration
Big iteration
a space of intermingled aspects
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Constraints
Opportunities
Ideas
Concerns
Questions
behave like a human being!
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save the date1st INTERSECTION conference on strategic designparisapril 17+18 2014
www.intersectionbook.com
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milan guentherpartner
+33 9 7044 7778www.eda-c.com@eda_ _c