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A TALK BY MEFOR AWESOME

PEOPLE LIKE YOU

DesigningHappinessPresentation by: Vince Baskerville | Mobile Product Manager

engage!on existing networks!

reach!customers anywhere!

infuse!across the enterprise!

create a content hub!

communities!!

vibrant & connected!!

uniquely-branded engagement!

mobile!!

experience continuity! !

modern device capabilities!

developer nation!!

enable more innovation!!

developer outreach & support!

social web!!

self-service!customer care!

globalized!integrations!

analytics!

social intelligence! insights!performance!

Lithium Technologies

what exactlyis happiness

vince baskerville | @whoisvince

vince baskerville | @whoisvince

vince baskerville | @whoisvince

it’s co-dependent on your current situation.

So..... how do you design for something that’s constantly

changing?

vince baskerville | @whoisvince

vince baskerville | @whoisvince

vince baskerville | @whoisvince

FUNCTIONAL RELIABLEACHIEVABLEUSABLE

PLEASUREABLE

vince baskerville | @whoisvince

FUNCTIONAL RELIABLEACHIEVABLE

USABLE

PLEASUREABLE

vince baskerville | @whoisvince

CLEAR MAILBOX FLY DELTA

design for opposable

thumbs

vince baskerville | @whoisvince

vince baskerville | @whoisvince

not baby fingers

vince baskerville | @whoisvince

actual fingers accommodating for

the taps & drags of our clumsy fingers & thumbs

vince baskerville | @whoisvince

44px

vince baskerville | @whoisvince

vince baskerville | @whoisvince

tablets & thein!between

smartphone things

vince baskerville | @whoisvince

rocket science? no....

one-thousand

little things

vince baskerville | @whoisvince

vs.

vince baskerville | @whoisvince

vince baskerville | @whoisvince

context matters

vince baskerville | @whoisvince

the device wars

vince baskerville | @whoisvince

vince baskerville | @whoisvince

vince baskerville | @whoisvince

vince baskerville | @whoisvince

vince baskerville | @whoisvince

vince baskerville | @whoisvince

vince baskerville | @whoisvince

throughout the design process, our work should be situated in the context

where it will be used

vince baskerville | @whoisvince

vince baskerville | @whoisvince

vince baskerville | @whoisvince

wells fargo

vince baskerville | @whoisvince

vince baskerville | @whoisvince

vince baskerville | @whoisvince

my bank is mobile too, but doesn’t make me happy.

I expect it.

vince baskerville | @whoisvince

vince baskerville | @whoisvince

context matters

vince baskerville | @whoisvince

simple & usable is always a great start, but there’s still more that can be achieved as your audience grows*

vince baskerville | @whoisvince

TRIPLINGO

give users what they

need

vince baskerville | @whoisvince

not what they ask for

vince baskerville | @whoisvince

observe problems & listen to the questions that our

users are asking

vince baskerville | @whoisvince

unlike page view metrics, "visitors, returning visitors,

& conversions#, nothing instantly tells you what

you need to know.

vince baskerville | @whoisvince

4 simple yet powerful reasons why metrics &

user data are invaluable

1. having data solves arguments. it removes opinions from fact; either it’s true or not

2. data helps improve your intuition

3. data shows you how to increase conversions

4. investors / clients / stakeholders love data

build a product; not

features

vince baskerville | @whoisvince

vince baskerville | @whoisvince

gradually expose the depth of your product

vince baskerville | @whoisvince

vince baskerville | @whoisvince

vince baskerville | @whoisvince

vince baskerville | @whoisvince

90/10 rule

what great aesthetics

can’t do

vince baskerville | @whoisvince

design supports the strategy, promotes the

product which is built by your team & lead by a

strong vision

vince baskerville | @whoisvince

vince baskerville | @whoisvince

GOOGLE+ VINE COLOR

engagement loads

vince baskerville | @whoisvince

1.cognitive

2.visual

3.motor

vince baskerville | @whoisvince

cognitive loads are the *most expensive* — take lots of human energy

while motor loads are the least expensive

vince baskerville | @whoisvince

vince baskerville | @whoisvince

vince baskerville | @whoisvince

vince baskerville | @whoisvince

when you lower all the loads you are also lowering

engagement & entertainment

vince baskerville | @whoisvince

“The constraints in mobile devices force us to focus on

what really matters emphasize the most valuable parts [..] not

just the parts of our offering we think ‘make sense.”

- LUKE WROBLEWSKI

vince baskerville | @whoisvince

danke