Designing for digital Patternworks.com.au Callum Flack

First year in business

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What I mean when I say “digital”Applying the culture, practices, processes & technologies of the Internet-era to respond to people’s raised expectations.

Digital transformationI help businesses make it really easy for customers to hire them, online.

Design thinkingClassical design

New kinds of design

Tech design

User experience = visual design +

interface design + interaction design &

information architecture + functional spec +

user needs

Design for user needs.

The internet is a customer service medium.

Service trumps branding.

☞ ☞

Successful digital servicesare better user experiences.

Great user experiences make it really easy for people to do business with you.

Digital services don’t end. What gets measured gets improved.

Tech x Business x Design To build the right thing,start by designing it.

patternworks.com.au