I have to admit. I am kind of obsessed with makeup, skincare, and everything that is related to beauty.

Because I’m Worth It

I have to admit. I am kind of obsessed with makeup, skincare, and everything that is related to beauty. And when you add content marketing on top, it gets even better.

The slogan spreads the message of respect and recognition for women.

These empowering sentiments are supported by its 35 international brand ambassadors like Jane Fonda, Jennifer Lopez, and Beyonce.

L’Oreal IMC strategy uses partnership that work on more direct communication.With Rent the Runway partnership it had reached to over 1.1 million female students.

BECAUSE YOU ARE WORTH IT

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L’OREAL Fashion Week

Content based Marketing

by L’Oreal

The brand takes consumer insights seriously.

By developing content using how-to videos, information on trends, fashion tips , virtual makeup trials and covering glamorous fashion events it stays relevant to the subject of beauty globally.

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With most stunning Bollywood actresses , L’Oreal endorses in India.

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Digital innovation

Makeup Genius

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L’Oreal Paris introduced its digital innovation app, Makeup Genius:

A virtual makeup tester that allows women to try different looks and products through smart device.

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By completely integrating its traditional and digital media, L’Oreal believes this will revolutionize the way women shop for Makeup.

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Connect with the women in MIDDLE EAST

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L’Oreal has developed a careful blend of the IMC tools to connect with the women in Middle East, and at the same time maintain synergy with its global communication theme.

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Key Elements

Traditional advertising, sales promotion, events, experiences, interactive marketing and personal selling.

Each tool is implemented keeping in view local preferences.

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Countries in middle east like: United Arab Emirates and Qatar, host world class malls where L’Oreal uses these retail facilities to reach relevant audience.

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The BIG BRAND L’Oreal

Products :Cosmetics and beauty Products Revenue: € 25.257 billion (2015)Operating income:€ 4.388 billion (2015)Profit: € 3.297 billion (2015)Total assets:€ 28.219 billion (2014)Total equity:€ 20.005 billion (2014)Number of employees:78,600 (2014)

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Because you are Worth It

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DISCLAIMERCreated by Rishika, NIT Jalandhar , during a marketing internship under Prof. Sameer Mathur