Designing a mobile user

experience for breast

cancer Survivors

Derek Olson, VP at Foraker Labs

Who is this guy?

Vice President of Foraker Labs, a web and mobile application development shop in Boulder, Colorado.

Leads the design and development of award-winning iOS apps, web apps, and websites

Provides usability, content strategy, and information architecture guidance to clients.

Leadership = Measurement

Stakeholders love metrics.

Measurement-focused iOS app.

Leadership = Measurement

From the UPA “Idea Market”:

“You have breast cancer”

Usability Research

Clear navigation & powerful search…

Who cares?

Information scent is worthless if your nose is plugged.

Vocabulary DevelopmentFive vocabularies were developed to organize content.Audience Patients Family & Friends Press & Public Clinicians & Providers Worried Well

Situation

Asymptomatic Worried End of Life Just Diagnosed Metastatic Cancer Recovery and Renewal Symptomatic Worried Undergoing Treatment Waiting for Test Results

Clinical Characteristics

Clinical: Lymph Nodes Lymph Nodes Removed, 0 Involved Lymph Nodes Removed, 10+ Involved Lymph Nodes Removed, 1-9 Involved No Lymph Nodes Removed

Clinical: PR Status Progesterone Receptor Negative Cancer Progesterone Receptor Positive Cancer

Clinical: ER Status Estrogen Receptor Negative Cancer Estrogen Receptor Positive Cancer

Clinical: HER2/neu Status HER2/neu Negative Cancer HER2/neu Positive Cancer

Clinical: Family History and Genetics Family History Inherited Genetic Abnormality

Clinical: Sex Female Breast Cancer Male Breast Cancer

Perspective Clinical Emotional Practical Non-Personalizable

Topic

End of Life Issues and Planning Environmental Risk Factors Estrogen-Receptor Downregulators Genetic Risk Factors Hormonal Therapy Hormonal Therapy Side Effects Legal and Financial Lymphedema Male Breast Cancer Medical Screening and Testing Menopausal Symptoms Moving On Non-Personalizable Nutrition Pain Pain Medications Radiation Side Effects Radiation Therapy Reconstruction Selective Estrogen Receptor Modulators Side Effects of Pain Medication Surgery Surgery Recovery Symptoms, Self-Detection and BSE Targeted Therapy Targeted Therapy Side Effects

Clinical: Menopausal Status: Post-Menopausal Pre- or Peri-Menopausal

Clinical: Cancer Type Ductal Carcinoma In Situ Inflammatory Breast Cancer Invasive or Infiltrating Ductal Carcinoma Invasive or Infiltrating Lobular Carcinoma Lobular Carcinoma In Situ Paget’s Disease

Clinical: Cancer Recurrence Local Metastatic Regional

Clinical: Cancer Metastatic Metastatic Non-Metastatic

Clinical: Cancer Stage Advanced BC Early Stage BC

Clinical: Cancer Grade High Grade Cancer Cell Growth Low Grade Cancer Cell Growth

Aromatase Inhibitors Chemotherapy Chemotherapy Side Effects Complementary Medicine and Treatments Dealing with Cancer Fear

iOS App: Breast Cancer Diagnosis Guide

http://www.breastcancer.org/treatment/targeted_therapies/new_research/20101008b.jsputm_source=Personalization&utm_medium=iPhone&utm_campaign=8

Website: Separate Mobile Site

Website: Separate Mobile Site

Website: Separate Mobile Site

Community: Responsive Design

Community: Responsive Design

Diagnosis and Treatment Info

Personalized Articles

Usability

Research

UX Recorder iOS App

UX Recorder iOS App

Questions?

Derek Olson, VP Foraker Labs Email: dlo@foraker.com Twitter: @dereklolson Web: www.foraker.com Booth: