Post on 12-Apr-2017
Google Becomes a Design Company
April, 2011 Larry Page becomes CEO of Google and announces: “All Google Products will have a coordinated design by the end of the summer.”
March, 2009: Douglas Bowman posts the blog Goodbye, Google“I won’t miss a design philosophy that lives or dies strictly by the sword of data.”
Photograph © Tom Poppendieck Copyright©2016 Poppendieck.LLC 2
Photo: Google
Google I/O 2014 Material Design: A common design language for
interaction on all devices
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Sketch: Jake KnappCopyright©2016 Poppendieck.LLC 4
Google I/O 2014 Design SprintA process for prototyping and testing any product in 5 days.
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Google I/O 2014 Design SprintA process for prototyping and testing any product in 5 days.
Crowds make better decisions than the
smartest individuals in the crowd when these conditions are in place:
1. Diversity of OpinionThere must be many points of view
2. IndependencePeople must make decisions independent of each other
3. DecentralizationPeople must be able to specialize and draw on local knowledge
4. AggregationThere must be a way to pool private judgments into a collective decision
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Fast
Reflexive
Responsive
Expertise
Intuition
Habit
Tacit Knowledge
Autopilot
Makes Most Decisions
Overrides System 2
Slow
Deliberate
Rational
Analysis
Evidence
Plans
Explicit Knowledge
Manual Mode
Checks up on System 1
Basically Lazy
Don’t Make
Me Think!
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Number of Purchasers 45%
First Month Revenue $15 million
Annual Revenue $300 million
forgot password forgot password
Continue
You do not need to create an account to make purchases.
Before After
Wake Up
System 2
Register???
http://www.uie.com/articles/three_hund_million_button/
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Fast
Reflexive
Responsive
Expertise
Intuition
Habit
Tacit Knowledge
Autopilot
Cognitively Lazy Cognitively Biased
Hands Off
My Stuff!
Autopilot
Of Course
I’m Right!
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Hands Off
My Stuff!
receiptful.com/blog/75-ecommerce-facts-quotes-statistics-that-will-blow-your-mind
Gary Hovland
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We seek out and interpret information in a way that confirms
our preexisting viewpoints.
Of Course
I’m Right!
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Photograph © Tom Poppendieck
Online Experimentation at Microsoftby Kohavi , Crook, & Longbotham
Presented at KDD 2009(Knowledge Discovery & Data Mining)
http://exp-platform.com/expMicrosoft.aspx
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Deliberation tends to make groups dumber
Creative Commons Gouwenaar
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People who believe their opinion is in the minority
Making it harder for others to express minority opinions
Photograph © Tom Poppendieck Copyright©2016 Poppendieck.LLC 17
People rely heavily on the first piece
of information offered
Photograph © Tom Poppendieck Copyright©2016 Poppendieck.LLC 18
20
1. Explore multiple ideas.
2. Eliminate those that do not fit.
3. Pursue ideas with passionate leaders and a few volunteers.
4. Gradually narrow the ideas to those that will work.
5. Maintain multiple options as long as possible.
Copyright©2016 Poppendieck.LLC
Photograph © Dustin
Poppendieck
DiscoveryMany Ideas
Rapid Prototyping
Product, Design, and Tech
DeliveryOnly Validated Ideas
Robust, Scalable Software
Continuous Delivery
Copyright©2016 Poppendieck.LLC 23
-- Marty Cagan
Ideas
Discovery
Delivery