} Escola SP ++ jan 2013 {

Thursday, February 7, 13

?Thursday, February 7, 13

JAAKKOOU

IACOMAS NÃO

JACÓ, pls

Thursday, February 7, 13

DESIGNTHINKING

Thursday, February 7, 13

DESIGNTHINKING

IS JUST A WAY

OF

Thursday, February 7, 13

DESIGNTHINKING

IS JUST A WAY

OF

A SIMPLEA SIMPLE

WAY OFThursday, February 7, 13

OKThursday, February 7, 13

Thursday, February 7, 13

O QThursday, February 7, 13

DESIGNERS

Thursday, February 7, 13

Thursday, February 7, 13

01Pensar no contexto

Thursday, February 7, 13

Thursday, February 7, 13

Thursday, February 7, 13

COMO POSSO MATAR A SEDE?

Thursday, February 7, 13

02Buscar possbilidades

Thursday, February 7, 13

Thursday, February 7, 13

COMO MAIS POSSO ME TRANSPORTAR?

Thursday, February 7, 13

03Ter empatia

Thursday, February 7, 13

Thursday, February 7, 13

QUEM É (SÃO) O(S) CENTRO(S)?

Thursday, February 7, 13

04Não saiba de nada

Thursday, February 7, 13

Thursday, February 7, 13

SOMOS MESMO GENIAIS?

Thursday, February 7, 13

05Tenha dúvidas, não certezas

Thursday, February 7, 13

POR ISSO, TESTE

Thursday, February 7, 13

OK(2)

Thursday, February 7, 13

Thursday, February 7, 13

2011

Thursday, February 7, 13

Precisamos olhar mais para frente

Thursday, February 7, 13

Ter uma área mais “descolada” do dia a dia da empresa

Thursday, February 7, 13

Mas como fazer isso?

Thursday, February 7, 13

?(2)

Thursday, February 7, 13

} IM Thursday, February 7, 13

Thursday, February 7, 13

whirlpool

Future Insights

Thursday, February 7, 13

FUTURE INSIGTHS

Thursday, February 7, 13

FUTURE INSIGTHS

INPUTS/ EXPLORAÇÂO

REFLEXÃO/ CONVERSÂO

COMUNICAÇÃO

VALIDAÇÂO

Thursday, February 7, 13

Thursday, February 7, 13

WHIRLPOOL(LATIN(AMERICA(!(CONFIDENTIAL(

Conhecimento(

Thursday, February 7, 13

WHIRLPOOL(LATIN(AMERICA(!(CONFIDENTIAL(

Conhecimento(

Provocar(

Validar(

Thursday, February 7, 13

WHIRLPOOL(LATIN(AMERICA(!(CONFIDENTIAL(

CONHECIMENTO QUALIFICADO

Thursday, February 7, 13

WHIRLPOOL(LATIN(AMERICA(!(CONFIDENTIAL(

PERCEBER REFLETIR

CONHECIMENTO QUALIFICADO

Captação(de(informação(especializada(

Transformar(a(informação(em(conhecimento(

qualificado(

EXPRESSAR

Preparação(para(absorção(do(conhecimento(

qualificado(Thursday, February 7, 13

Thursday, February 7, 13

LONGO

MEDIO

CURTO

Thursday, February 7, 13

WHIRLPOOL(LATIN(AMERICA(!(CONFIDENTIAL(

INC

ON

SC

IEN

TE

L

AT

EN

TE

PERCEBER MACRO ECONOMY TRENDS (Brazil)

Thursday, February 7, 13

WHIRLPOOL(LATIN(AMERICA(!(CONFIDENTIAL(

INC

ON

SC

IEN

TE

L

AT

EN

TE

PERCEBER BEHAVIORAL STUDIES

“CONTEMPORARY WOMEN”

Thursday, February 7, 13

WHIRLPOOL(LATIN(AMERICA(!(CONFIDENTIAL(

INC

ON

SC

IEN

TE

L

AT

EN

TE

PERCEBER BEHAVIORAL STUDIES

“YOUNG SPIRIT”

Thursday, February 7, 13

WHIRLPOOL(LATIN(AMERICA(!(CONFIDENTIAL(

INC

ON

SC

IEN

TE

L

AT

EN

TE

PERCEBER BEHAVIORAL STUDIES

“THE NEW CONSUMERS

CLASSES”

A

B

C

D

E

Thursday, February 7, 13

Strategy Day Future Day Workshop Diretoria

Thursday, February 7, 13

Strategy Day Future Day Workshop Diretoria

Thursday, February 7, 13

Strategy Day Future Day Workshop Diretoria

Thursday, February 7, 13

Strategy Day Future Day Workshop Diretoria

Thursday, February 7, 13

Strategy Day Future Day Workshop Diretoria

Thursday, February 7, 13

Strategy Day Future Day Workshop Diretoria

EXPRESSAR

Top Management

Middle Management

Team Thursday, February 7, 13

Strategy Day Future Day Workshop Diretoria

EXPRESSAR

Top Management

Middle Management

Team Thursday, February 7, 13

+ PROVOCAR

Thursday, February 7, 13

NEW

+ PROVOCAR

PROCESSO PRE DO

Thursday, February 7, 13

RESUMINDOThursday, February 7, 13

01Pensar no contexto

Thursday, February 7, 13

02Buscar possbilidades

Thursday, February 7, 13

03Ter empatia

Thursday, February 7, 13

04Não saiba de nada

Thursday, February 7, 13

05Tenha dúvidas, não certezas

Thursday, February 7, 13

OBGThursday, February 7, 13

} www.about.me/jko {

Thursday, February 7, 13