Designas communication

Art vs DesignThe most common mistake a designer could make

Design: a family of disciplinesDesign as use of space

The highest point of contrastThe reading order and the hierarchy of the formal elements

© Fabio Arangio - Graphic designer & instructor

design

© Fabio Arangio - Graphic designer & instructor

de sign

© Fabio Arangio - Graphic designer & instructor

© Fabio Arangio - Graphic designer & instructor

© Fabio Arangio - Graphic designer & instructor

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© Fabio Arangio - Graphic designer & instructor

designis

communication

© Fabio Arangio - Graphic designer & instructor

designis

communication

visual

© Fabio Arangio - Graphic designer & instructor

designis

communication

visual

texts images

© Fabio Arangio - Graphic designer & instructor

designis

communication

visual

texts images

drawings pictures

© Fabio Arangio - Graphic designer & instructor

designis

communication

visual

texts images

drawings pictures

objects peopleshapes colors

© Fabio Arangio - Graphic designer & instructor

designis

communication

visual

texts images

drawings pictures

objects peopleshapes colors

© Fabio Arangio - Graphic designer & instructor

designis

communication

visual

texts images

drawings pictures

objects peopleshapes colors

semantical & geometrical relationships

© Fabio Arangio - Graphic designer & instructor

alignmentssymmetry/asymmetryproportionscontrastsgeometry(reading) hyierarchy(reading) order

geometrical

relationships

semantical

psycologhy of colourspsychology of shapescultural meanings

© Fabio Arangio - Graphic designer & instructor

alignmentssymmetry/asymmetryproportionscontrastsgeometry(reading) hyierarchy(reading) order

geometrical

relationships

semantical

psycologhy of colourspsychology of shapescultural meanings

as interpreted and understood by a specific group of userswe want to target

© Fabio Arangio - Graphic designer & instructor