Design? IxD?

Arganka Yahya - Product Design @travelokaIxD Sharing Session, October 2016

arganka@traveloka.com

Art & Design Relationship

Let’s say you have a great idea. A message or statement that you want to deliver.

You deliver the message on a medium in a certain form.

The medium can invoke various responses from the audiences.

However, the responses could be way off from your original message.And that’s fine (at least in art)

They can keep the responses or reactions to themselves.

You are (mostly) not responsible for the responses.

[insert art picture here]Self expressionYou are (mostly) not responsible1-way communication

ART

Design is quite different though. We have a clear intention in mind and deliver the intention in a medium.

We hope the audiences understand the intention and the message.

Designers are responsible to make sure the right message is delivered and understood.

Designers are responsible to make sure the responses are inline with the intention.

The audiences can respond, creating a dialogue between designers and audiences.

Have clear intentionResponsible for the message and the responsedialogue

DESIGN

What do you want others to:- Feel- Do- Behave- React- Reply- InteractWhat are the intentions?

The message should be understood by others

=

How do we ‘shape’ the message:- Tone- Word choice- Body language- Facial expression- Rhetoric devices

-> The ‘interface’ is not limited to visual.

However, each response is personal.Why? Because we’re dealing with human.

Time in communication.Time in design.

Let’s compare a conversation:

- between two strangers who just met, and

- best friends for 10 years.

What are the differences?

How much the effort spent to deliver and understand the message?

What about a conversation between a newly downloaded product?

A conversation in a long used product?

Design Process

Ignore them.

Ignore them.But know the basic first.

Don’t spent too much time comparing and worrying about

wide ranges of methods.

That is not the right time if we are just entered this field

(Design/IxD).

I think most methods are essentially the same.

Just pick one that you (or your mentor) think is appropriate,

understand it deeply, and get the essentials.

Only then it’s a better time to compare methods.

Figure: Jon Kolkohttp://store.elsevier.com/Thoughts-on-Interaction-Design/Jon-Kolko/isbn-9780123809308/

It’s uncertain.Clear design process is rarely happened.

See the tree and the forest at the same time

The process is not linear.Unclear beginning and end.

What can we do?

Understand the process.Break them.

Use this -> Intuition

What!?Intuition?

It is a balance between:- Experience (case studies, projects)- Confidence (successes)

Embrace the ambiguity and uncertainty

Become innate with the process

You are the processYou are the designer

You’re the one who’s responsible for the message and response.

Interaction Design

Shaper of behavior

What kind of- Feedback- Reaction- Feeling- Perception- Action

Do we want others to have or do

MANIPULATIVE?Yes.

Remember: intention & responsibility

We achieve this by creating artifacts (a.k.a. concepts in Traveloka)

Artifacts are just means to our intent

“Interaction Design is the creation of dialogue between a person and a product, system, or service. This dialogue is both physical and

emotional in nature and is manifested in the interplay between form, function, and technology as experienced over time.”

Jon Kolkohttp://store.elsevier.com/Thoughts-on-Interaction-Design/Jon-Kolko/isbn-9780123809308/

Values that we provide

Cost/benefit analysis

Value propositionDoes the user needs the product/service at all?

More than just a business, solve cultural problem

Design for inclusion -> co-creation

Become a better designer

Communication

Product Design

Human understandingBusiness

Tech awareness

Ganbatte!

Design? IxD?

Arganka Yahya - Product Design @travelokaIxD Sharing Session, October 2016

arganka@traveloka.com