Post on 13-Apr-2018
DEPOT[x] 28 May 2015
Workplace Wellness. Service Design.
Content Marketing.
BOMB THE POOL.
[just #makeithappen]
MAKE A RUCKUS. BREAK THROUGH.
DEPOT[x] April�
Tanya Williams
‘Tradigital is the new black’
Anne-‐Marie O’Brien
‘Uptap your inner power’
Mike Boyle
‘Defying gravity in a global selling revolu=on’
TAG! YOU’RE IT
TWEET US @business_DEPOT
FACEBOOK businessDEPOT
YOUTUBE businessDEPOT
#depotx
Wellness Designs
‘Small Business, BIG Results: Cost-‐effec)ve wellness solu)ons for small business’
@wellnessdesigns
wellnessdesigns.com.au
KATRINA WALTON
Our guiding framework
Integrated wellness management
Policy Environment Culture Individual
10 =ps for cost-‐effec=ve wellness delivery for small business 1. Determine the needs and interests of your employees
2. Nominate an employee to champion the strategy
3. Modify or extend your exis=ng organisa=onal policies to demonstrate your commitment
4. Extend programs to family members where possible
5. Tap into free or low-‐cost community resources
cont. 6. Collaborate with other local businesses and organise group ac=vi=es or
discounts on services
7. Partner with a larger business that has an established program
8. Integrate wellness into exis=ng company ini=a=ves or day-‐to-‐day ac=vi=es
9. Create a suppor=ve wellness environment
10. Subsidise ac=vi=es or programs
When you put the “right thing” with the “smart thing” = the “wise thing”
DEPOT[XTRA] UPCOMING SERIES – HEALTHY. SAFE. PRODUCTIVE.
DEPOT[XTRA] Quarterly seminar series focused on the 4 Pillars for successful WHS and wellness management
HOSTED BY
Katrina Walton Wellness Designs
Jo Kitney Kitney Occupational
Health and Safety
DEPOT[XTRA]
‘WHAT’S KEEPING YOU AWAKE AT NIGHT?’ [How investing in WHS and wellness can help
future-proof your organisation]
Proudly brought to you by
First up … The Purpose [The Why]
Later … what and how
2 hour breakfast session September 2015
Register at businessDEPOT.com.au/events
BREAKING DOWN THE BUDGET
[the bits you need to know for your business and the people behind it]
BREAKING DOWN THE BUDGET
BREAKING DOWN THE BUDGET
BREAKING DOWN THE BUDGET
NICOLE COX Design Kind
‘Enabling PosiEve Change: Designing Be>er Business’
@aDesignKind
designkind.com.au
Service Design is !building better business.
Design/di’zain/ v.
To plan skillfully for definite purpose.
Better/bet’ar/ adj.
Of superior quality or excellence. Preferable.
Business/biz’nis/ n.
The sale of goods or services with the intention of making profit.
Service Design/serv’ice di’zain/ n.
Crafting a service in order to improve its quality and the interaction between service provider and customers.
People do business �with people.
Let’s start with brand.
Think of your brandas a person.
It connects with people. It makes promises. It upholds values.It stands for something.
Who do you want your �customers to meet?
Then there’s the nitty �gritty of doing business.
Every business has a customer journey. �The question is whether it �has been intentional or not.
Before & after Service Design.
[Before]
Design better business.
Know your why.
Listen.Understand your audience.
Start mapping your journey.
Design better business.#makeithappen.designkind.com.au
EVERYTHING YOU ‘KNOW’ YOU NEED TO KNOW
[from business strategy to the back office]
BREAK THROUGH THE BARRIERS TO SUCCESS Workshop – Fast & Concise Strategic Plan
JOSH COBB Stepps
‘Building an aJracEon business through content markeEng: Why helping is the new selling’
@joshjcobb
stepps.com.au
@joshjcobb stepps.com.au
Our story…
@joshjcobb
Marketing is harder than ever.
@joshjcobb
@joshjcobb
• Harder than yesterday • Way harder than last year • Ridiculously harder than 5 years ago
There’s two reasons why…
Reason #1: Your customers don’t trust you.
@joshjcobb
52% of people don’t trust business. Edelman Trust Barometer 2014
@joshjcobb
Reason #2: Our personal and professional interests have collided.
@joshjcobb
@joshjcobb
@joshjcobb
@joshjcobb
@joshjcobb
You’re no longer competing for attention against your competitors who sell the same stuff.
@joshjcobb
You’re competing for attention against everything and everyone.
@joshjcobb
You don’t have to be better at marketing than your competitors.
@joshjcobb
You have to be more interesting to me than my own family and friends.
@joshjcobb
Focus on delivering content that people want, not products and services you think they need.
@joshjcobb
John Lee Dumas EntrepreneurOnFire.com
@joshjcobb
1. Find Sweet Spot 2. Tilt Your Content 3. Build The Base 4. Harvest Audience 5. Diversify Content Channels 6. Monetization
#1: The Sweet Spot:�Find the intersection between your skill set and a passion area.
@joshjcobb
#2: Content Tilt:�Find a niche, channel or format where there is little to no competition.
@joshjcobb
#3: Build The Base:�Consistently deliver valuable content through your one platform or channel.
@joshjcobb
#4: Harvest Audience:�Convert readers, listeners, viewers into subscribers.
@joshjcobb
#5: Diversify:�How many ‘tentacles’ can you wrap around your subscribers.
@joshjcobb
#6: Monetization:�Seek out opportunities for additional revenue streams.
@joshjcobb
Don’t rent your audience. Build it on a platform that you own.
@joshjcobb
Get the ‘Four P’s’ out of your head.
@joshjcobb
Focus on building an audience first and defining products, pricing, promotion and placement second.
@joshjcobb
It’s a marathon, not a sprint.
@joshjcobb
Questions?
@joshjcobb
Thank you. stepps.com.au
@joshjcobb
IT’S TIME TO GET ALL ZEN WITH TAX
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PLAN AHEAD [it’s harder to save you tax after the event]
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A PENNY FOR YOUR THOUGHTS …
WHO HAS THIS CARD?
GUEST SPEAKERS’ FAVOURITES
Katrina’s pick Nicole’s pick Josh’s pick
THANK YOU & YOU & YOU
TAG! YOU’RE IT
TWEET US @business_DEPOT
FACEBOOK businessDEPOT
YOUTUBE businessDEPOT
#depotx