DEPOT[x] 28 May 2015

Workplace Wellness. Service Design.

Content Marketing.

BOMB THE POOL.

[just #makeithappen]

MAKE A RUCKUS. BREAK THROUGH.

DEPOT[x] April�

Tanya  Williams  

‘Tradigital  is  the  new  black’  

Anne-­‐Marie  O’Brien  

‘Uptap  your  inner  power’  

Mike  Boyle  

‘Defying  gravity  in  a  global  selling  revolu=on’  

TAG! YOU’RE IT

TWEET US @business_DEPOT

FACEBOOK businessDEPOT

YOUTUBE businessDEPOT

#depotx

Wellness  Designs  

‘Small  Business,  BIG  Results:  Cost-­‐effec)ve  wellness  solu)ons  for  small  business’  

               @wellnessdesigns  

                 wellnessdesigns.com.au  

KATRINA WALTON

Our  guiding  framework  

Integrated  wellness  management  

Policy   Environment   Culture   Individual  

10  =ps  for  cost-­‐effec=ve  wellness  delivery  for  small  business  1.  Determine  the  needs  and  interests  of  your  employees    

2.  Nominate  an  employee  to  champion  the  strategy  

3.  Modify  or  extend  your  exis=ng  organisa=onal  policies  to  demonstrate  your  commitment    

4.  Extend  programs  to  family  members  where  possible    

5.  Tap  into  free  or  low-­‐cost  community  resources    

cont.  6.  Collaborate  with  other  local  businesses  and  organise  group  ac=vi=es  or  

discounts  on  services  

7.  Partner  with  a  larger  business  that  has  an  established  program  

8.  Integrate  wellness  into  exis=ng  company  ini=a=ves  or  day-­‐to-­‐day  ac=vi=es  

9.  Create  a  suppor=ve  wellness  environment    

10. Subsidise  ac=vi=es  or  programs  

When you put the “right thing” with the “smart thing” = the “wise thing”

DEPOT[XTRA] UPCOMING SERIES – HEALTHY. SAFE. PRODUCTIVE.

DEPOT[XTRA] Quarterly seminar series focused on the 4 Pillars for successful WHS and wellness management  

HOSTED BY

Katrina Walton Wellness Designs

Jo Kitney Kitney Occupational

Health and Safety

DEPOT[XTRA]

‘WHAT’S KEEPING YOU AWAKE AT NIGHT?’ [How investing in WHS and wellness can help

future-proof your organisation]

Proudly  brought  to  you  by  

First up … The Purpose [The Why]

Later … what and how

2 hour breakfast session September 2015

Register at businessDEPOT.com.au/events

BREAKING DOWN THE BUDGET

[the bits you need to know for your business and the people behind it]

BREAKING DOWN THE BUDGET

BREAKING DOWN THE BUDGET

BREAKING DOWN THE BUDGET

NICOLE COX Design  Kind  

‘Enabling  PosiEve  Change:  Designing  Be>er  Business’  

               @aDesignKind  

                 designkind.com.au  

Service Design is !building better business.

Design/di’zain/  v.

To plan skillfully for definite purpose.

Better/bet’ar/  adj.

Of superior quality or excellence. Preferable.

Business/biz’nis/  n.

The sale of goods or services with the intention of making profit.

Service Design/serv’ice di’zain/  n.

Crafting a service in order to improve its quality and the interaction between service provider and customers.

People do business �with people.

Let’s start with brand.

Think of your brandas a person.

It connects with people. It makes promises. It upholds values.It stands for something.

Who do you want your �customers to meet?

Then there’s the nitty �gritty of doing business.

Every business has a customer journey. �The question is whether it �has been intentional or not.

Before & after Service Design.

[Before]

Design better business.

Know your why.

Listen.Understand your audience.

Start mapping your journey.

Design better business.#makeithappen.designkind.com.au

EVERYTHING YOU ‘KNOW’ YOU NEED TO KNOW

[from business strategy to the back office]

BREAK THROUGH THE BARRIERS TO SUCCESS Workshop – Fast & Concise Strategic Plan

JOSH COBB Stepps  

‘Building  an  aJracEon  business  through  content  markeEng:  Why  helping  is  the  new  selling’  

               @joshjcobb  

                 stepps.com.au  

@joshjcobb stepps.com.au

Our story…

@joshjcobb

Marketing is harder than ever.

@joshjcobb

@joshjcobb

•  Harder than yesterday •  Way harder than last year •  Ridiculously harder than 5 years ago

There’s two reasons why…

Reason #1: Your customers don’t trust you.

@joshjcobb

52% of people don’t trust business. Edelman Trust Barometer 2014

@joshjcobb

Reason #2: Our personal and professional interests have collided.

@joshjcobb

@joshjcobb

@joshjcobb

@joshjcobb

@joshjcobb

You’re no longer competing for attention against your competitors who sell the same stuff.

@joshjcobb

You’re competing for attention against everything and everyone.

@joshjcobb

You don’t have to be better at marketing than your competitors.

@joshjcobb

You have to be more interesting to me than my own family and friends.

@joshjcobb

Focus on delivering content that people want, not products and services you think they need.

@joshjcobb

John Lee Dumas EntrepreneurOnFire.com

@joshjcobb

1.  Find Sweet Spot 2.  Tilt Your Content 3.  Build The Base 4.  Harvest Audience 5.  Diversify Content Channels 6.  Monetization

#1: The Sweet Spot:�Find the intersection between your skill set and a passion area.

@joshjcobb

#2: Content Tilt:�Find a niche, channel or format where there is little to no competition.

@joshjcobb

#3: Build The Base:�Consistently deliver valuable content through your one platform or channel.

@joshjcobb

#4: Harvest Audience:�Convert readers, listeners, viewers into subscribers.

@joshjcobb

#5: Diversify:�How many ‘tentacles’ can you wrap around your subscribers.

@joshjcobb

#6: Monetization:�Seek out opportunities for additional revenue streams.

@joshjcobb

Don’t rent your audience. Build it on a platform that you own.

@joshjcobb

Get the ‘Four P’s’ out of your head.

@joshjcobb

Focus on building an audience first and defining products, pricing, promotion and placement second.

@joshjcobb

It’s a marathon, not a sprint.

@joshjcobb

Questions?

@joshjcobb

Thank you. stepps.com.au

@joshjcobb

IT’S TIME TO GET ALL ZEN WITH TAX

OUR NO.1 TAX PLANNING TIP …

PLAN AHEAD [it’s harder to save you tax after the event]

KEEP AN EYE OUT AT BUSINESSDEPOT.COM.AU/LEARN

FOR ALL TIPS, INSIGHTS AND VALUE BOMBS

OR GIVE US A CALL ON 3193 3000 TO CHAT.

A PENNY FOR YOUR THOUGHTS …

WHO HAS THIS CARD?

GUEST SPEAKERS’ FAVOURITES

Katrina’s  pick   Nicole’s  pick   Josh’s  pick  

THANK YOU & YOU & YOU

TAG! YOU’RE IT

TWEET US @business_DEPOT

FACEBOOK businessDEPOT

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#depotx