Post on 21-Oct-2014
description
Delivering Product Experiences
Yohan Totting @tyohan
KKI Internal Sharing Session
Product Experiences
Discovery Experiences
Packaging Experiences
Buying Experiences
Using Experiences
Service Experiences
DISCOVERYEXPERIENCE
Right Keywords
Look for current issue
Avoid black campaign
Right Audience At The Right Time
In The Right Channels
PACKAGING EXPERIENCE
People love unboxing
Packaging has always been a gateway to the
User Experience
Packaging is a media to tell story of your brand
BUYING EXPERIENCE
How your target buyers perceive the experience of buying a
product or service in your market
Giving the customer what they want
when they want it.
Buying Experiences = User Perspective + Buying Process
User Perspective:User needs & wants
Buying Process: Series of steps sit in between
status quo and purchase
USING EXPERIENCE
It’s solution for the pain
Don’t make me think
User Centered Design(UCD)
How Improving Using Experience?
Speed Measurability
Context Motivations
SERVICE EXPERIENCE
Communication is a contact sport, so do it
early and often
Make it personal
Giving away some free insight
Reward loyal customers, and they'll reward you
SOME EXTRA
Using storytelling to create compelling experiences that
build human connections
This is our initial reaction to the
appearance
the look and feel, the usability, our total experience with using
where we associate products with our broader life experience and associate meaning and value to them
From Like To Love
A Tale Of Two Users
John the amateur vs
Jane the veteran
–John Doe
“Experiences is your product”
Thanks