Delight 2016 | Delight is not a Campaign — Maggie Lang

Post on 19-Jan-2017

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Transcript of Delight 2016 | Delight is not a Campaign — Maggie Lang

DELIGHT IS NOT A CAMPAIGN

MaggieLangSr.Director,GuestMarketingKimptonHotels&Restaurants@maggielang@kimpton

“Surprise islikecrackforyourbrain…”

SURPRISE VS. JOY

“LET’S ORDER LUNCH …”

CAMPAIGN VS. CULTURE

ENGINEER THE UNEXPECTED:

IT IS THE RIGHT THING TO DO

DELIGHTCANGOINMANYDIRECTIONS

DELIGHT BRINGS SMILES. DELIGHT CREATES LOYALTY.

BRINGSTORYTELLINGINTOYOURCULTURE

HOW CAN WE GET STARTED?

• Itstartswithyou.Starttoday.• Engageyourleadershipinconversations.• Invitespeakersfrombrandsthatdoitwell.Getinspired.• Tapintowhatmotivatesyourleadership team.• Publishandsocializesmallsuccesses.It’sinfectious.• Invitefeedbackfromyourcustomers.Beopen.

THANK YOU