Defining Competitive

Advantage

Understanding the Origin of

Value

Finding Advantage• There are 5 phases organizations go through

in response to regulation

Avoidance

Compliance

Prevention

Advantage

Transformation

How Do You Make The Leap?

By Connecting Risks & Rewards

The Value of Risk Management

“More than any other development, the quantification

of risk defines the boundary between modern times and the

rest of history.”

Peter L. Bernstein, Harvard Business Review, Mar.-Apr. 1996, p. 57-51.

Risk Management is Bigger Than Fire

Efficiency

versus

Efficacy

It isn’t about surviving.

It’s about thriving where others can’t.

“Competitive strategy is about being different. It means deliberately choosing to perform activities

differently or to perform different activities than rivals to deliver a

unique mix of value.”Michael Porter

“Competitive strategy is about being different. It means deliberately choosing to perform activities

differently or to perform different activities than rivals to deliver a

unique mix of value.”Michael Porter

Choose your controls for maximum efficiency

The framework

doesn’t matter

Align your

services to your

controls

Support your customers

Brandon DunlapManaging Director of Research

bsdunlap@brightfly.comTwitter: @bsdunlap

Brightfly, Inc.www.brightfly.comTwitter: @brightfly

Questions?