Defining Competitive Advantage
18
Defining Competitive Advantage Understanding the Origin of Value
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Define competitive advantage by choosing your controls wisely and performing those activities better than your rivals.
Transcript of Defining Competitive Advantage
Defining Competitive
Advantage
Understanding the Origin of
Value
Finding Advantage• There are 5 phases organizations go through
in response to regulation
Avoidance
Compliance
Prevention
Advantage
Transformation
How Do You Make The Leap?
By Connecting Risks & Rewards
The Value of Risk Management
“More than any other development, the quantification
of risk defines the boundary between modern times and the
rest of history.”
Peter L. Bernstein, Harvard Business Review, Mar.-Apr. 1996, p. 57-51.
Risk Management is Bigger Than Fire
Efficiency
versus
Efficacy
It isn’t about surviving.
It’s about thriving where others can’t.
“Competitive strategy is about being different. It means deliberately choosing to perform activities
differently or to perform different activities than rivals to deliver a
unique mix of value.”Michael Porter
“Competitive strategy is about being different. It means deliberately choosing to perform activities
differently or to perform different activities than rivals to deliver a
unique mix of value.”Michael Porter
Choose your controls for maximum efficiency
The framework
doesn’t matter
Align your
services to your
controls
Support your customers
Brandon DunlapManaging Director of Research
[email protected]: @bsdunlap
Brightfly, Inc.www.brightfly.comTwitter: @brightfly
Questions?
