DaveWischnowskyUIUCBS’98,PrintJournalism

ContentMarkeAngStrategist&Journalist

You’reMoreInteresAngThanYouThink.

Really.

TheStoryofContent

FromBe-yCrockertoRedBull

BeHyCrocker’sRecipeforSuccess

FlourPowerinthe1920s

BeHyCrocker:OnTheAir

BeHyCrocker:InPrint

“IthinkabrandtodaycantakeapageoutofBeHyCrocker’shistoryandsay,‘HowdoIcreatemyownliHleownedmediaempire?’”

—JasonMiller,HeadofGlobalContentLinkedInMarke8ngSolu8ons

“Smarterbrandsingeneralrealizethattheirproductsarejustenablerstoalifestyle.Greatbrandsdon’trideshi\sinculture,theycontributetothem.’”—LukeSherwin,ChiefCrea8veOfficer,Casper

RedBullMediaHouse

RedBull’sExtremeSportsEmpire

•  46millionFacebookfans•  2millionTwiIerfollowers•  Aglobalnetworkofcorrespondentsin160countries

•  Onlinemedia,print,TV,mobile,music,gamesandevenmovies

•  “Media/News/Publishing”lis8ngonFacebook

“CompanieslikeRedBullrarelychangetheirproductbutinsteadinvestinchanginglifestyles.Contentisjustonewaytodothat.”—LukeSherwin,ChiefCrea8veOfficer,Casper

CapturingtheCultureofSleep

“Becauseoftechnologicalenablement,we’reinanunprecedentedperiodinhistorywherebrandscanrival‘legiAmate’mediapublicaAons.” —RebeccaLieb, VPofContentMarke8ng,Teradata

BrandsOwningCommuniAes

ButI’mNotaBigConsumerBrand.

TheChickenWhisperer

Denmark’sChiliKlaus

TheContentEngine

“ContentistoinboundwhattheArcReactoristoIronMan.Contentdrivessearch,searchgeneratestraffic,trafficyieldsreaders,readersbecomeleads…”

—JoeChernov, VPofContent,HubSpot

BuildUponYourBase

•  Share your knowledge•  Create conversations•  Be trusted & valued thought leaders

who enlighten, educate and entertain

YouAreMoreInteresAng

ThanYouThink.

DaveWischnowskydave.wischnowsky@gmail.com

@wischlist