Dave Wischnowsky UIUC BS ’98, Print Journalism Content...
27
Dave Wischnowsky UIUC BS ’98, Print Journalism Content MarkeAng Strategist & Journalist
Transcript of Dave Wischnowsky UIUC BS ’98, Print Journalism Content...
DaveWischnowskyUIUCBS’98,PrintJournalism
ContentMarkeAngStrategist&Journalist
You’reMoreInteresAngThanYouThink.
Really.
TheStoryofContent
FromBe-yCrockertoRedBull
BeHyCrocker’sRecipeforSuccess
FlourPowerinthe1920s
BeHyCrocker:OnTheAir
BeHyCrocker:InPrint
“IthinkabrandtodaycantakeapageoutofBeHyCrocker’shistoryandsay,‘HowdoIcreatemyownliHleownedmediaempire?’”
—JasonMiller,HeadofGlobalContentLinkedInMarke8ngSolu8ons
“Smarterbrandsingeneralrealizethattheirproductsarejustenablerstoalifestyle.Greatbrandsdon’trideshi\sinculture,theycontributetothem.’”—LukeSherwin,ChiefCrea8veOfficer,Casper
RedBullMediaHouse
RedBull’sExtremeSportsEmpire
• 46millionFacebookfans• 2millionTwiIerfollowers• Aglobalnetworkofcorrespondentsin160countries
• Onlinemedia,print,TV,mobile,music,gamesandevenmovies
• “Media/News/Publishing”lis8ngonFacebook
“CompanieslikeRedBullrarelychangetheirproductbutinsteadinvestinchanginglifestyles.Contentisjustonewaytodothat.”—LukeSherwin,ChiefCrea8veOfficer,Casper
CapturingtheCultureofSleep
“Becauseoftechnologicalenablement,we’reinanunprecedentedperiodinhistorywherebrandscanrival‘legiAmate’mediapublicaAons.” —RebeccaLieb, VPofContentMarke8ng,Teradata
BrandsOwningCommuniAes
ButI’mNotaBigConsumerBrand.
TheChickenWhisperer
Denmark’sChiliKlaus
TheContentEngine
“ContentistoinboundwhattheArcReactoristoIronMan.Contentdrivessearch,searchgeneratestraffic,trafficyieldsreaders,readersbecomeleads…”
—JoeChernov, VPofContent,HubSpot
BuildUponYourBase
• Share your knowledge• Create conversations• Be trusted & valued thought leaders
who enlighten, educate and entertain
YouAreMoreInteresAng
ThanYouThink.
